of a misfit entrepreneur

While most small business owners network before breakfast and hustle 24/7, Kate Toon took a different approach.

She built her business empire from her back garden shed while wearing pyjamas, watching Netflix and eating crisps.

Kate isn’t your stereotypical entrepreneur. But she created not one but three highly successful businesses without any master plan, rich investors, or input from smarmy sales gurus.

In Confessions of a Misfit Entrepreneur, Kate shares how she went from business nobody to business success. Packed with tips, hints, stories and strategies, it’s a hilarious, honest and non-fluffy guide to being the kind of entrepreneur YOU want to be.

So if you’re sick of trying to do ALL THE THINGS, optimising the crap out of everything and wasting money on expensive six-figure-business schemes, this is the book for you.

Confessions of a misfit entpreneur




“Confessions of a Misfit Entrepreneur’ is amazeballs, relatable on way too many levels!

It has all the feelings, the good, the bad, the ugly and the laugh out louds – have to admit to snort laughing on more than one occasion. Not only is this a great read, but it also has helpful “over to you” worksheets

Kerry Pietrobon

“Confessions of a Misfit Entrepreneur is a funny, honest, easy-to-read account of what it’s really like to be an entrepreneur. It’s a must read for everyone starting their own business, and everyone who feels like they don’t fit the traditional mould of what an entrepreneur should do, how they should look and how they should run their business.
Melinda Samson

This book is ESSENTIAL reading for entrepreneurs. Particularly those who have over-invested, under-achieved and beat themselves up for not having the social media lifestyle that so many of the marketers we follow ‘appear’ to have. Every chapter of Kate’s book is a new permission slip I didn’t even know I needed. Without an iota of blaming, whining or self-flagellation, Confessions is the online business story we all need to know. Oh, and you’ll roll about on the floor laughing while reading too!

Katie Wyatt

“It’s about time this book was written! Finally someone is telling the true story of what it’s really like to be an entrepreneur. I am super proud to have Kate Toon as our spokesperson. Kate tells it how it is (wobbly bits and all), making this book super relatable, highly captivating and downright amusing.”

Loren Bartley

 The first thought that leapt into my head when I started reading Confessions of a Misfit, was ‘Hoorah! I’m not a-f*cking-LONE!’

Never have I giggle snorted my way through a book before. It’s a soothing elixir for the weary business person’s mind, and a staunch preventative for the wanna-be anythingpreneur or anyone thinking about becoming a small business owner.

Maria Doyle

“Who would have thought a book about boob-envy and eyebrows down your back could be so refreshingly blatant about the truth or dare game we play when building and growing a business.

Natasha Vanzetti




Please note: For Paperback Australia and PDF purchases you’ll be taken to my Clever Copywriting School website to purchase 🙂

*Did you know: you don’t need a Kindle to read the book. You can read it via the Kindle app on your iPhone or iPad.


“I love how you completely open up and show your ‘behind the scenes thoughts’ (if that is even a thing). I love how refreshingly honest you are, funny and quirky, while offering genuine valuable advice and inspiration. Any entrepreneur should read this book. Anyone who wants to be one should read this book. And everyone else too. Bravo!”

Eva Schafroth

“If you’ve ever felt that you don’t tick all (or any) of the ‘proper entrepreneur’ boxes then this funny, human and reassuring book will make you feel better about yourself. Much better. It’s like having a chat with a supportive, wise and startlingly honest friend who’s been there, done that and now runs three successful businesses. A refreshingly candid gem.”
Dawn Kofie

“You speak our language as we see our lives day in day out! The juggle, the hustle, the ‘I am NOT going back to corporate” (but I can’t put food on the table this week – that might be a bit of an issue)!! Being on this journey is bloody hard and the words/style/comments you have used will resonate with so many of us doing our ‘thang’!”

Dani Tamati

“Finally, someone who gets it. It’s reassuring that I’m not the only crazy who thinks business can be done this way. Confessions of a Misfit Entrepreneur is the sanity check all entrepreneurs need. Kate Toon makes you feel totally understood and a little bit of a bad ass for wanting to go against the curve. While she hasn’t quite converted me to her love of crisps, she has left me with a sense of knowing that doing my own awkward thing I’ll be ok!”

Yael Keon

“Confessions of a Misfit Entrepreneur’ is fantastic. It’s a relatable read – very funny at times, and offers great advice to people just starting out or established in business. Kate’s experiences will help readers allay the feelings of self-doubt, demystifying the entrepreneurial jargon that is currently floating around.

Carly Findlay

“I read this book in a single sitting and ignored my kids’ pleas for sustenance. Kate’s witty, clever and down to earth advice is a fresh anecdote to all the slick, salesy promises of other entrepreneurial tomes. Kate went from business zero to hero by avoiding the typical ‘business rules’ and following her instincts. This is a must read for any wannabe entrepreneur who needs good solid advice mixed in with plenty of real life stories and lol-worthy giggles.”
Kate Merryweather

“A massively reassuring read if you run your own business and ever question whether you’re doing it ‘properly’. It’s also funny, inspiring and very readable. Kate Toon’s debunking of the many myths of entrepreneurial success manages to hide lots of really useful business advice in a very entertaining read. It’s also fantastically irreverent.”

Lucy Davies

“You’re not the only one feeling fed up with all the hyped up smoke and mirrors, entrepreneurial ‘advice’. Kate Toon felt like this too and has put fingers to keyboard to challenge the myths surrounding entrepreneurs. She walks her talk and with refreshing honesty reveals the highs, lows, sideway steps and reality of what it’s like to really run your own business. With humour, kindness and down to earth strategies Kate shows you how you can run a business on your own terms.”

Kylie Saunder

Want to join the Misfit movement? Join my FB group here.