Okay, let’s do this bit in the third person.
It’s awkward for both of us I know, but here we are.

Kate Toon is an award-winning misfit entrepreneur, who works with small businesses and big brands to transform their online presence: through powerful SEO, captivating content and all the right digital marketing moves.

Her StayTooned group of companies include

Through these, Kate’s helped more than 10,000 other businesses demystify digital marketing, grapple the Google Beast, and grow their success.

An online business success story. A Google Beast tamer. A straight-talking marketing coach, and a popular educator, speaker, author and podcaster, Kate’s a misfit on a mission: to help other business humans create their own version of success.

With more than 20,000 people in her online communities, Kate’s built a reputation as a business leader who is accessible, relatable and valuable: she’s full of inspired insights and real world know-how.

Kate has extensive experience in the media and as a speaker on all things digital marketing, business success and personal branding, having presented at events around Australia and the world.

As a speaker she’s smart, savvy, engaging and enlightening.

Kate runs Australia’s only dedicated copywriting conference, CopyCon, and was named Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards.


Now, it feels slightly icky to be blowing my own trumpet about these wins, but if I’m not going to do it, then who is?

Hi, I’m Kate.

I was once an eager copywriter, thrown into the self-employment deep-end with a five-month-old baby and a mortgage to pay.

I left my high-paying (and HUGELY stressful) fancy agency job to go it alone, armed with enthusiasm and a pressing need to pay my bills.

I went from running a huge team on big brands like American Express, Qantas and Marks and Spencer to working all on my lonesome.

Just me, myself and I.

And honestly starting your own business back in 2009 was a lonely experience.

There were no supportive communities.
No easy-to-access resources.
No step-by-step courses by uber gurus.

So instead I slowly chipped away and built a raft of loyal clients and a high-ranking website to keep my pipeline well-greased.

After a few years, I had it all figured out.
A six-figure business and an excellent reputation.

But then I realised my one-to-one business model could only take me so far.
If I wanted to really grow, a one-to-many set-up was my future.

I wanted to make money while I snoozed and to create the holy business grail: passive income.

So I did.

I created my first copywriting template for for a few dollars.
And enjoyed my very first ever PayPal ping.

Then as word got out about the resources I was creating and the community I was connecting, my business grew.

I saw a need – to create the resources I would have died for when I was starting out in business.

So from there, I’ve diversified and built Australia’s first DIY SEO course, and more recently, my membership, which is packed full of all the warm and juicy digital marketing training and expertise you’ll ever need.

My philosophy is simple:

I don’t promise overnight success or seven-figure business secrets. Instead I give practical, doable advice that even the smallest of businesses can implement. 

And I encourage business owners to be brave – to be more shark.

Celebrate your success, learn from others and have someone who is always there to give you a pat on the back or a kick up the bottom.

The Kate Toon you see today might be the Queen of a business empire (cul de sac), but it’s taken plenty of steps, missteps and leaps of faith for me to get here.

And I want to help you get there too.


Kate X


*Dates not exact as I can’t remember.

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