Okay we’re going to do this in the first person even though it’s awkward.

Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business.

Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success.

Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.

Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders.

She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind.

On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.


Now, it feels slightly icky to be blowing my own trumpet about these wins, but if I’m not going to do it, then who is?

Hi, I’m Kate.

I was once an eager copywriter, thrown into the self-employment deep-end with a five-month-old baby and a mortgage to pay.

I left my high-paying (and HUGELY stressful) fancy agency job to go it alone, armed with enthusiasm and a pressing need to pay my bills.

I went from running a huge team on big brands like American Express, Qantas and Marks and Spencer to working all on my lonesome.

Just me, myself and I.

And honestly starting your own business back in 2009 was a lonely experience.

There were no supportive communities.
No easy-to-access resources.
No step-by-step courses by uber gurus.

So instead I slowly chipped away and built a raft of loyal clients and a high-ranking website to keep my pipeline well-greased.

After a few years, I had it all figured out.
A six-figure business and an excellent reputation.

But then I realised my one-to-one business model could only take me so far.
If I wanted to really grow, a one-to-many set-up was my future.

I wanted to make money while I snoozed and to create the holy business grail: passive income.

So I did.

I created my first copywriting template for for a few dollars.
And enjoyed my very first ever PayPal ping.

Then as word got out about the resources I was creating and the community I was connecting, my business grew.

I saw a need – to create the resources I would have died for when I was starting out in business.

So from there, I’ve diversified and built Australia’s first DIY SEO course, and more recently, my ​ membership, which is packed full of all the warm and juicy digital marketing training and expertise you’ll ever need.

My philosophy is simple:

I don’t promise overnight success or seven-figure business secrets. Instead I give practical, doable advice that even the smallest of businesses can implement. 

And I encourage business owners to be brave – to be more shark.

Celebrate your success, learn from others and have someone who is always there to give you a pat on the back or a kick up the bottom.

The Kate Toon you see today might be the Queen of a business empire (cul de sac), but it’s taken plenty of steps, missteps and leaps of faith for me to get here.

And I want to help you get there too.


Kate X


Timeline March 2023

*Dates not exact as I can’t remember.

Your basket

Get in touch
About Kate
Join Misfit Entrepreneurs
Buy my book
Six Figures in School Hours Podcast
Digital Marketing Collective Membership

Want to Chat?