Joh Kohler is a website copywriter, content strategist and keyword researcher. Joh’s uses keywords to help Google find your website and send the right people to it by making sure your content meets your customer needs. Joh is a Recipe for SEO Success graduate and a Certified Practising Marketer.

In this masterclass, Joh will cover:

  • Quick SEO overview
  • What keywords are, and why they matter
  • How to brainstorm keyword ideas and the importance of search intent
  • Keyword research tools – how to use them and a few I love
  • Using keywords in your content – types of content and where to use them
  • Monitoring, tweaking and adjusting
  • Keyword research myth busting (aka – don’t panic)
  • Q&A
Categories: Google and SEO, Marketing

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