Rashida Tayabali is a copywriter for female entrepreneurs and professional women. She uses the power of clear and concise copy to help sell their product or service without sounding salesy. She helps clients reduce their content stress so they can grow their businesses. Her big dream is to be a multicultural fiction author and write in a secluded cabin in the mountains. In her free time, you’ll find her frowning at typos and trying to catch up on the 20+ books she has yet to read on her bookshelf and Kindle.

Rashida has the ability to take visual snapshots of certain memories, places, and people like a camera and she is able to recall these vividly.

In this Masterclass, Rashida will cover:

  • Research doesn’t have to be boring
  • Good sources of research
  • How to spot a bad research source
  • Different ways to use research in your copy – heading, intro story, back up your writing
  • How to make research relevant and interesting for your reader
  • Other ways research can be used to upsell your services
Categories: Copywriting, Marketing

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