Clare Hastings helps B2B brands position themselves as a trusted authority through expert content.
She writes articles, whitepapers, e-books, and case studies that build credibility and raise profiles.

In this Masterclass, Clare will cover:

  • What is white paper? Difference between an eBook and a whitepaper + different types
  • Who wants them and why?
  • Length, structure + examples
  • Process and client wrangling
  • What to charge (time to write + other things to factor into pricing)
  • Things to watch out for/tips

White Paper Swipe File

 

Categories: Copywriting, Marketing

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