Bec Alison is a marketing strategist with a holistic approach to marketing and a knack for problem-solving.

Bec specialises in helping service-based businesses find the most effective marketing strategies to reach more customers and grow their businesses.

In this masterclass, Bec will cover:

  • The different elements that go into mapping out a simple marketing strategy for your business
  • How to map out long-term goals, determine your point of difference, and how to stand out from your competitors.
  • How to better understand your target audience so you can craft messages that resonates
  • Actionable tips on how to build a customer persona using Chat GPT to understand their challenges, desires and objections.
  • Using the customer. buyer’s journey, you will learn how to use marketing to influence your customer from awareness to purchase, and beyond.
  • How understanding our customers inside and out can help you craft effective and informative marketing strategies.


Category: Marketing

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