Matt Fenwick is the owner of True North Content, a kick-arse consultancy that tackles big, messy content problems.

Matt holds honours degrees in Law and Creative Writing, and a University Medal in English.

Matt himself is big and messy. Recently diagnosed ADHD, he is exploring how to advocate for neurodiverse people.

Matt lives in Canberra and loves long-distance cycling.

In this Masterclass, Matt will cover how you do research interviews with internal stakeholders/clients to draw out business needs and assumptions.

Matt will run an interview with Kate as the subject for about 20 minutes, then debrief with her afterwards and deconstruct what he did and why.

In particular, they’ll draw out:

  1. How this style of interviewing is different to journalistic interviews
  2. Clear do’s and don’ts
Categories: Marketing, Process

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