Anna Rogan is a copywriter for awesome people who do good in the world. She specialises in ethical, authentic conversion copywriting for small businesses – nothing sleazy, cheesy, sneaky, misleading, manipulative, or otherwise gross. She has a Bachelor in Psychology a Masters in Writing and a decade of experience working in comms and media for big banks and state government.

In this Masterclass Anna will discuss:

  • Why should we want to write in a conversational, customer-friendly tone of voice?
  • What are the 4 main things to think about to make sure you’re writing in a conversational, customer-friendly tone of voice?
  • How do you adjust your tone for different channels and platforms?
  • How do you adjust your tone for different audiences?
  • What are the tools you use to help you create a conversational, customer-friendly tone of voice?
  • How do you get around client objections when you write copy in a conversational tone?

Mega list of brands with inspiring Tone of Voice

 

Categories: Branding, Copywriting, Marketing

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