Estelle Fallon is a professional business writer for the engineering and construction industry. For over 20 years she’s been writing (and winning) Request for Proposal documents as part of the tendering process for projects up to $350M.

As a certified member of the Association of Proposal Management Professionals (yep, it’s a real thing!), she uses industry best practice to develop winning documents for her clients. And along the way, she’s picked up some useful tips to help make a copywriter’s proposal document stand out in the crowd – for all the right reasons.

In this Masterclass, Estelle will cover:

  • Why your proposal should be the number one document in your library
  • The difference between a proposal and a quote
  • What information should be included in your proposal
  • Tailored or templated – finding the balance
  • Proposal software – the good, the bad, and the necessary
  • Evolution of a proposal from newbie copywriter to today
Categories: Marketing, Process

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