Marina Garbuio Gar-boo-yo) has spent over 25 years in the Marketing, PR and Advertising industry. She is Course Co-ordinator of Marketing Principles at RMIT University in Melbourne, where she creates courses for the Uni to ensure the subject is practical and theoretical for the local and international students.

She also runs her own business, Motivating Marketing, where she creates specific business workshops or works on her client’s digital and social media marketing to create visibility, trust and conversions.

Based on her latest client projects, her new career would be “a lawyer with a side gig as an accountant, who wholesales plant pots, cushions and tradie equipment… and during her spare time, she cheerleads!” (her clients are wide and varied).

In this Masterclass, Marina will discuss:

  • Social Media is a staple in our lives.
  • With information engulfing us from every digital and non-digital avenue, how do we ensure our clients stay focused?
  • What elements does a copywriter need to know about social media in order to work effectively and efficiently (and how do they explain it to their customers)?
  • Why is copywriting so important for social media?
Categories: Marketing, Social Media

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