Joel Klettke is the shoulder B2B and SaaS companies cry on before he helps them fill Olympic-sized swimming pools full of cash and perform stunning synchronized swim routines in them.

Because he hates free time, he also runs Case Study Buddy: a world-class team that helps brands tell amazing customer success stories and turn them into sales.

In this talk, Joel Klettke will show you…

  • Why you need a case study strategy (and how to build one)
  • How to run a great customer interview
  • Why most customer success stories are boring (and how to make yours better)

And heaps of other practical, go-do-this-now tips for capturing, sharing, and cashing in on customer success stories.


Category: Marketing

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