MASTERCLASS 9: GOOGLE ADS WITH MELINDA SAMSON

  Melinda Samson takes you through the new(ish) Google Ad interface. When looking at Overview screen – set the date range from this month to date. Use the ‘Compare’ option to track progress against this time last month, or last year (for example). Campaigns Screen: It can be helpful to customise your columns for ease […]

MASTERCLASS 10: ADVANCED KEYWORD RESEARCH WITH DIDO GRIGOROV

  Dido is an SEO specialist, focused on keywords and the more technical aspects of SEO. Case Study: CuddleGram Sell personalised teddy bears, cuddle buddies, quilts, towels and more, as gifts. Use SEMRush – search for keyword ‘teddy bear’ (main product categories), to get keyword phrase match report. Export the data to a spreadsheet. Repeat […]

MASTERCLASS 11: CREATING WEBSITE RETARGETING AUDIENCES USING FACEBOOK ADS WITH LOREN BARTLEY

  (Note: This video just has a YouTube link, the video isn’t showing in the membership.)(Note: This video just has a YouTube link, the video isn’t showing in the membership.) Loren’s zone of genius is Facebook Ad’s – and runs the event ‘Click, Engage, Convert’.   Is it worth boosting posts? Previously – no, these […]

MASTERCLASS 12: SEMRUSH CONTENT MARKETING TOOLS DEMO

This video training takes you through using Semrush for onsite SEO and content marketing.   Content Marketing Toolkit This gives you the ability to plan out effective content marketing strategies.   Tools include: Content Audit and Content Analyzer = Assess existing content pages. SEO Writing Assistant = Copy and paste in your blog posts, for […]