MASTERCLASS 2: MOBILE OPTIMISATION WITH TOM CASANO

  Tom has an SEO agency based in New York and chats about mobile optimisation. Mobile optimisation no longer requires a separate mobile site – instead most websites utilise a ‘responsive’ design. However, these ‘responsive’ designs are not all created equally. Tom says it’s all about user experience, with so many more people viewing websites […]

MASTERCLASS 4: LOCAL SEO Q&A WITH TIM CAPPER

  Tim Capper is an SEO Consultant, specialising in local SEO and Google MyBusiness. Tim provides lots of great advice on… ‘Near Me’ functionality – incorporating ‘near…’ descriptions, and local landmarks etc. naturally into your copy. Ranking for keywords in local areas & multiple locations. Triggering the local pack. Having separate pages dedicated to specific […]

MASTERCLASS 5: HOW TO OUTSOURCE WITH LEANNE WOFF

  Leanne is Kate’s Business Manager, and owns/runs Virtual Infinity, and is a VA/Business Manager etc. She takes all the admin and repetitive tasks away from a business owner, so they can do more important things in their business. Where to start with outsourcing: Are you doing anything repetitive? Do they need your expertise? Is […]

MASTERCLASS 8: PRACTICAL SCHEMA MARKUP WITH NIKOLA MINKOV

  Nikola Minkov is the owner/founder of the SERP Act SEO Agency – has 6 years of SEO experience, managed more than 500 projects, and focuses on technical SEO, local SEO, and structured data, etc. ‘Schema Markup’ or ‘structured data’ is code on your website to help search engines understand the content on your website. […]

MASTERCLASS 9: GOOGLE ADS WITH MELINDA SAMSON

  Melinda Samson takes you through the new(ish) Google Ad interface. When looking at Overview screen – set the date range from this month to date. Use the ‘Compare’ option to track progress against this time last month, or last year (for example). Campaigns Screen: It can be helpful to customise your columns for ease […]