TOON TRAINING 15: GOOGLE SITELINKS

Notes When Google shows your site in the search engine results it may show additional links under the page. This is common for brand searches where your site is clearly differentiated from other search results and, for strong sites, it can be displayed for sub-brand or category/service searches. How does Google decide which sitelinks to […]

NOV 2019: TOON TRAINING 33: SLICE, DICE, REUSE AND RECYCLE – HOW TO TRANSFORM ONE BLOG POST INTO 10 YEARS OF CONTENT!

Cheat sheet 00.00                     Welcome 00:35                     How many hours per month do you spend working on social media content? 02:45                     The three rules for creating content 15:53                     Question: What’s the minimum number of responses would you suggest for a survey? 18:35                     Question: When I read fashion blogs, they tend to be big pic heavy and less […]

NOV 2019: TOON TRAINING 34: HOW TO ARCHITECT A WEBSITE: A BEGINNER’S GUIDE

This training was originally created as part of The Clever Copywriting School membership.  :00 – Start, intro, mic and video check :03 – Information Architecture :05 – What is Website Architecture – Intro :06 – Cognitive Psychology into and why it is good for architecture :08 – IA & UX Intro :09 – 8 Principles […]