MASTERCLASS 1: CONTENT MARKETING 101 WITH SHANNON MORRISON

  Content is information you put out to an audience. Content marketing is taking that information and putting an intention behind it. E.g sell a course, build brand awareness etc. Kate says: If you don’t like ‘selling’ it’s a way of selling without actually trying to sell. It builds up trust, authority, and wears people […]

AUG 2019: MASTERCLASS 30: USING ACTIVECAMPAIGN TO MANAGE YOUR LEADS WITH NICK ROOSE

ActiveCampaign is ‘Reinventing Marketing Automation’ – and aims to help growing businesses to connect and engage with their customers in a more meaningful way. It’s great for smaller businesses. There is a focus on the entire customer experience through clever automation strategies, utilised throughout the customer journey. Eg: Awareness > Consideration > Decision > Growth […]

JAN 2021: MASTERCLASS 67: 3 EMAIL STRATEGIES TO CONNECT WITH YOUR AUDIENCE ON WITH ALLEA GRUMMERT

  Allea Grummert is an email marketing strategist & conversion copywriter who helps online business owners make a killer first impression through automated welcome & nurture sequences. She helps her clients build intentional email strategies that engage readers, build brand loyalty and optimize conversions for sales and site traffic. In this presentation, we will explore: […]

MAY 2022: DMC MASTERCLASS 108: MONKEYING AROUND IN MAILCHIMP WITH JENNIFER GALE

    Jennifer Gale loves the science of digital marketing. Just how do you help a customer to get to the pointy end as quickly as possible. After being in public health for more years than she remembers she relishes the thought of being immersed in someone’s funnels and complicated systems and is never happier […]

JUNE 2022: DMC MASTERCLASS 109: MAKE YOUR SALES SOAR WITH KLAVIYO WITH ANNA SKAROUPKA

  Anna Skaroupka is a Klaviyo email marketing expert. In her agency Email By Design she services Klaviyo clients, from start-ups to large companies, providing personalised servicing based on the specific needs of each brand. She offers complete setup packages including migrations from other platforms, ongoing email account management, and hourly training sessions. Her favourite […]