MASTERCLASS 18: PSYCHOLOGY-BASED COPYWRITING TIPS WITH CATH FOWLER

  Cath Fowler is an SEO Copywriter and SEO Consultant. Cath says…Psychology-Based Copywriting is all about making little changes to tap into consumer behaviour and psychology. And making subtle changes to copy that uses persuasive language.   Key Takeaways… Use Active Voice = Avoid passive voice, use Hemingway App as an easy way to check […]

JUNE 2021: MASTERCLASS 83: DATA DRIVEN STORIES TO BOOST YOUR PR AND CONTENT MARKETING WITH CLAIRE GAMBLE

  Part 1:   Part 2:   In this Masterclass, Claire will discuss: Why data is the secret to effective PR and content marketing Different ways to gather data How to analyse data to craft the perfect story What content to create to support your data-driven stories How to amplify your PR and content marketing […]

JULY 2021: MASTERCLASS 84: 10 EASY COPY CHECKS TO DO BEFORE YOU HIT PUBLISH WITH ESTELLE FALLON

    Estelle Fallon is a specialist tender and SEO Copywriter for the civil construction industry with a deep love of turning complex engineering into simple English. She has fun mining coal face words produced under the pressure of a tender deadline, and crafting them into diamond content that can be used across multiple channels […]

OCT 2021: MASTERCLASS 93: CREATING ENGAGING CAPTIONS & HASHTAGS FOR SOCIAL MEDIA with JONATHAN HOWARD

  Part I: Part II:   Jonathan Howard helps coaches create content confidently and consistently on social media with his SOCIALSTORY Content System! He is a story-loving, stubborn, and opinionated Anti-Social, Social Media Guru with over 25 years of business experience. In this Masterclass, Jonathan will discuss: How to write engaging captions Knowing your audience: […]

MAY 2023: DMC MASTERCLASS 134: THOUGHT LEADERSHIP FOR ONLINE BRANDS – A NEW APPROACH TO CONTENT MARKETING WITH NELL CASEY

  Founder of specialist eCommerce content agency Fete Creative, Nell helps online brands create engaging, inspiring content that builds customer loyalty. Curious and with a knack for problem-solving, Nell will help you unravel complex content challenges, create click-worthy product copy and run launches that light up your brand. Nell can you help establish yourself as […]