TOON TRAINING 2: COPYWRITING HACK: KATE TOON: 5 MINUTE QUICK TIPS ON WRITING AN ABOUT PAGE

This training was originally created as part of The Clever Copywriting School membership.   Know who you’re talking to. Imagine you’re talking to a potential client and think about what they need to know about you. Write like you talk. Be conversational – use short sentences, contractual words.   It’s not about you – it’s […]

TOON TRAINING 20: THE WEB COPYWRITING PROCESS

This training was originally created as part of The Clever Copywriting School membership.  1. What to do after the initial brief: What to do after the initial brief:Get inquiry. Raise a quote/send a brief, 50% deposit up front. Then, full briefing on Skype. Talk through every page of their website and look at competitor’s sites […]

TOON TRAINING 22: MY BEST PERFORMING SALES PAGE

This training was originally created as part of The Clever Copywriting School membership.    KT explains how to write sales pages to sell our own services as copywriters and how to write copy that sells for our clients. Tip: Most people, when they hit your site, they’re already on the road to you. They’ve searched […]