MASTERCLASS 1: CONTENT MARKETING 101 WITH SHANNON MORRISON

  Content is information you put out to an audience. Content marketing is taking that information and putting an intention behind it. E.g sell a course, build brand awareness etc. Kate says: If you don’t like ‘selling’ it’s a way of selling without actually trying to sell. It builds up trust, authority, and wears people […]

MASTERCLASS 2: MOBILE OPTIMISATION WITH TOM CASANO

  Tom has an SEO agency based in New York and chats about mobile optimisation. Mobile optimisation no longer requires a separate mobile site – instead most websites utilise a ‘responsive’ design. However, these ‘responsive’ designs are not all created equally. Tom says it’s all about user experience, with so many more people viewing websites […]

MASTERCLASS 4: LOCAL SEO Q&A WITH TIM CAPPER

  Tim Capper is an SEO Consultant, specialising in local SEO and Google MyBusiness. Tim provides lots of great advice on… ‘Near Me’ functionality – incorporating ‘near…’ descriptions, and local landmarks etc. naturally into your copy. Ranking for keywords in local areas & multiple locations. Triggering the local pack. Having separate pages dedicated to specific […]

MASTERCLASS 5: HOW TO OUTSOURCE WITH LEANNE WOFF

  Leanne is Kate’s Business Manager, and owns/runs Virtual Infinity, and is a VA/Business Manager etc. She takes all the admin and repetitive tasks away from a business owner, so they can do more important things in their business. Where to start with outsourcing: Are you doing anything repetitive? Do they need your expertise? Is […]

MASTERCLASS 6: WHAT TO CHARGE, WHO TO CHARGE WITH KATE TOON

  Kate covers how to charge for SEO services – particularly as a Copywriter. SEO Copywriting Inclusions might be: Page Copy with keywords incorporated (provided by client), Metatags, Headings, 2 Revisions – but not keyword research. Potential Add On Services: Information Architecture / Sitemaps Keyword Research – $497 is a useful price for a lot […]