MAR 2018: MASTERCLASS 1: FINANCIAL SERVICES COPYWRITING WITH RACHEL ALT

Rachel has experience in ‘agency land’. She’s done a lot of financial services copy. She translated her prior skills and uses them in her copywriting business. Where to find clients? In her previous employed role, they used an agency. Now the agency (Crafted Financial Writing) uses her. Most large companies, i.e. banks, will rarely have […]

MAR 2018: MASTERCLASS 2: ANNUAL REPORTS WITH NICOLE LEEDHAM

What is an annual report? Strict government requirements for organisations to table an annual report at the AGM. NFPOs need to report on where financials are coming and going to. Annual review is less structured. How to get into this type of work? Understand governance requirements. Read annual reports and see how they are written. […]

JAN 2018: MASTERCLASS 4: LINKEDIN MAKEOVER TO ATTRACT THE RIGHT PEOPLE TO YOUR NETWORK WITH EDA UTKU

1. Writing a LinkedIn headline with a hook  I help…….. (industry)…. achieve ….(what they want to achieve)… E.g. I’m a copywriter who helps tradies communicate to win more business from housewives in the western suburbs. 2. What your summary should say about you Your USP (Unique Selling Point). Outline how you do your magic. Testimonials […]

MAY 2018: MASTERCLASS 10: INTRODUCTION TO EVERNOTE WITH CARLA BETH

  Evernote is a cloud-based note-taking application which syncs across your devices. KT doesn’t love it but for CB it is an old friend. For copywriters, Evernote is good for: Writing and storing blurbs for templates (or screenshots of blurbs) Interviews with clients – audionote function as well. Writing drafts. Tweets and Facebook posts can […]

MAY 2018: MASTERCLASS 11: WRITING GREAT ABOUT PAGES WITH LISA KNIEBE

  About Us Template and Course available in TCCS shop. The Five Ps Purpose: Identify this leading idea. What will the ‘takeaway’ be from the About Page People: WHO is reading this About Page? What builds trust if you’re marketing to mums/builders/coaches? Know your Audience. Discovery Cards (click colours) that help to profile your audience. […]