FRI 6 OCT 2023
SAT 7 OCT 2023
SYDNEY
SPEAKERS
NOW
Helping you build a successful business using Digital Marketing
Australia’s newest, bestest business event, and one that’s just a little bit different.
It’s an opportunity to meet other smart small businesses and enthusiastic ecommerce humans and discover what makes them tick.
Your chance to learn from inspirational, clever, funny, and damn sexy humans about how they’ve created their own version of digital business success.
I’ve found some of the best, brightest minds from diverse industries to motivate, teach, and support you in your journey toward the business you’ve always wanted.
It’s part education, part woo, part delicious mini-quiches, and part just a damn good time.
No fluff. No filler. Just an entire day of seriously helpful content.
The format
MASTERMIND
- An exclusive day of practical learning
- Short presentations with expert speakers
- Roundtables and co-working
- Dinner with speakers
CONFERENCE
- The full conference day with amazing speakers
- Networking party
- Videos of all sessions
MASTERMIND
- An exclusive day of practical learning
- Short presentations with expert speakers
- Roundtables and co-working
- Dinner with speakers
CONFERENCE
- The full conference day with amazing speakers
- Networking party
- Videos of all sessions
Who should attend?
The Digital Marketing Collective Conferences prides itself on being an inclusive, welcoming, warm and friendly event and is suitable for:
The best presenters all in one spot
Kate Toon
Stay Tooned
Steph Taylor
Stephtaylor.co
April Hélène-Horton
The Bodzilla
Jade Warne
Small Business Growth Club
Omar Zenhom
WebinarNinja
Anu Sawhney
Bidiliia
Jessica Staines
Koori Curriculum
Shannon Morrison
Zag with Shan
Ben Amos
Innovate Media
The MC and founder
I’m an award-winning entrepreneur, digital educator, SEO and copywriting consultant, coach, speaker, author and podcaster with more than two decades of experience in all things advertising, content and digital.
I’m a misfit on a mission: to help other business humans create their own version of online success.
Why attend?
While most small business owners network before breakfast and hustle 24/7, I believe there’s a different approach.
I’ve created not one but three highly successful businesses without a master plan, rich investors, or input from smarmy sales gurus.
I believe there is a way to be successful on your own terms.
To be your odd, quirky self and still create a business that gives you the life and the lifestyle you want.
So if you’re sick of trying to do ALL THE THINGS, optimising the crap out of everything and wasting money on yet another ‘six-figure-business’ scheme, this is the conference for you.
Six things that that will surprise you about the Digital Marketing Collective Conference
It’s fully catered
Don’t you hate it when you go to a conference and there’s nothing to eat?
And you have to dash out at break and grab some dubious sushi or a limp sandwich.
Well fear not our conference is fully catered, coffee, morning tea, lovely lunch and after tea are included on both the Mastermind Day and the Conference day.
With nibbles at the mastermind and conferences evening do too! Now you can see the ticket price is an absolute bargain.
Something for everyone
Whether you’re just starting out or in full flow you’ll have the chance to rub elbows with successful business owners and learn how they did it.
We have a perfect blend of inspiration and practical advice so you leave the event feeling like you can take your next step.
Smaller and cosier
This is not a huge anonymous event, with heaving rooms of humans, it’s a small single flow one room conference.
We work really hard to connect conference attendees with each other and give you ample opportunity to network (or go get some solo time on our ‘don’t talk to me’ tables and bean bag retreat areas).
Evening events are included
Evening events are included in the price of your ticket, which means you don’t have to fork out extra to enjoy them. Stay as long or a short as you like. No pressure and no forced participation.
Diverse speakers
We’ve invited a diverse range of humans to speak that genuinely reflect our audience and have been members of the Misfits Community for many years. No tokenism, just a panel of speakers that represents the audience.
No selling from the stage
Ugh, no! This is not one of those events, where you sit hearing how amazing the speaker is and they bombard you with 18 reasons why you should join their program. There’s no stage selling, all our speakers are paid and are there to share genuine great advice.
What you’ll get
LEARN
- Top quality content from great minds
- Life changing lessons
- The latest tips and advice
CONNECT
- Meet like minded humans
- Be inspired and motivated by others
- Network your little bum off
HAVE FUN
- Beautiful venue
- Quirky extras including massages and more
- Goodies and giveaways
The schedule
Session outlines
HOW TO BE A LEADER (AND STILL BE YOURSELF)
Session overview
If you ask me what words you could use to describe ‘leadership’, and which to ‘be your most authentic self’, you’ll find the overlap is more significant than you’d think. In this session we’re going to talk about why it’s powerful to unshackle yourself from the traditional definition of ‘professionalism’ when leading people.
What you’ll learn
- How bringing my passions to work with me made me a leader
- What tools you already have to be a passionate leader
- Who will benefit from your growth as a leader
- When to stick with the ‘old you’ in business
- Where you’ll see the biggest changes once you embrace authentic leadership
About April:
I’m a model and writer with a focus on body acceptance and genuine diversity in media. I’ve been working with brands for over two years ranging from Marc Jacobs to SONY. I’ve worked in community management and content creation since 2012, and have built a following online through honest and vulnerable content.
WHY NOBODY CARES ABOUT YOUR COURSE. HOW TO SELL MORE BY BEING BETTER
Your course is lame. Sorry, but it’s the truth. It’s not you. It’s not your content. It has nothing to do with how many modules you have or even the value-packed bonuses worth a gazillion dollars and ninety-nine cents you include.
It’s a noisey market with thousands shouting “BUY MY COURSE” like street vendors selling chachkies to tourists. How do you stand out? How do you earn your customers’ business without discounting and debasing yourself to sleazy internet marketing tactics?
It’s simple. Be better. And in this session, I’ll show you how.
What you’ll learn
- Why it’s so hard to sell your online course beyond the launch
- What you need to do to flat-out be better than every other course in your niche
- How to switch from on-demand video instruction to live transformations
- How to create a HELL YEAH offer that sells itself
- How earn 5 times more without emailing your list everyday like you’re Groupon
By the end of this session, you’ll have a completed outline of your new course. I’ll work with you, in-person, to make sure you go home with a clear plan. All I ask in return is that you laugh at all my jokes during my session.
About Omar:
Omar Zenhom is cofounder and CEO of WebinarNinja (and now CourseNinja), a super-simple online teaching, coaching, and marketing platform. Founded in 2014, over a million people have attended workshops and other events on WebinarNinja, one of the fastest growing self-funded software companies in the world. He’s also the host of Apple’s Best of iTunes podcast, The $100 MBA Show, which has helped countless business owners with over 230 million downloads.
Omar, WebinarNinja, and The $100 MBA Show have been featured in Inc, Forbes, Fast Company, Entrepreneur and Product Hunt, as well as numerous other small businesses blogs and podcasts.
Omar is also known for his skills on the BBQ grill on the weekends.
7 WAYS SELL YOUR PRODUCTS (WITHOUT SELLING YOUR SOUL)
Session overview:
Anu Sawhney has tried many tactics to boost sales, but in truth, it’s the less obvious methods that have shaped her business into what it is today.
In her fun practical session, she’ll outline how she failed with influencers, played it safe and fell into the trap of trying to be everywhere. She’ll also explain how one big name gave her earnings an epic boost, the key to clever collaboration and why she refuses to haggle.
She’ll also dig deep into ethical businesses, explaining how to genuinely be ethical and sustainable.
You’ll learn:
- How being a misfit is your superpower
- The best ways to engage influencers
- How to own up to your mistakes and move one
- Why investing in your community is the key to growth.
- How to show up with kindness and trust your gut.
About Anu:
Anu is a quirky, kind human with an infectious zest for life. With a design degree in her bag, she set out to change how people feel, one design at a time.
After spending far too many years working for big brands (Kenneth Cole, Banana Republic, Giorgio Armani, Gap, The Gazal group & Leona Edmiston to name a few) she threw it all away for creating with kindness and selling without selling her soul. She brings her brightness and sparkle to life and believes, wholeheartedly, that happy people create happy things.
Through founding Bidiliia, her own ethical jewellery brand, she found her love for experiential copywriting. She’s a storyteller with an inspiring story and is going places with her newfound love.
Mum to two small humans, Anu lives in Sydney and is originally from India. Oh, and she’s 3.2cms taller than her natural height, thanks to two new hips and a new knee.
She believes in thinking outside the box and being persistent. But above all she believes that you shouldn’t have to sell your soul to run a business.
WHAT REALLY WORKS ON INSTAGRAM IN 2023
Sick of hearing what you “should” do on Instagram? Tried all the things & none of it has worked? 🙋🏻 The truth is there’s only ONE thing that you need to grow on Instagram in 2023 – & it’s not dancing & pointing – though no shade if jiggling on camera is your jam! The winning strategy is a simple + daily framework that works on all platforms. And it’s as old as time. When you discover it, it will feel completely comfortable because you knew it all along. Jade from Small Business Growth Club has used it to grow to 100K followers last year. Come to this session & you will too.
You will learn:
- Why you’re not growing on Instagram
- The simple content strategy for Instagram growth in 2023
- How to apply this idea to your niche + business
- How video fits in this strategy
- What to post TODAY to get 10 new leads in 24 hours
About Jade:
Jade is a photographer / videographer, Instagram growth coach + speaker. She’s snapped Kate Hudson, been on the phone with Beyoncé but gets the biggest kick from helping other small business owners supercharge their sales online through photos + videos + social that stop the scroll.
7 INSANELY EFFECTIVE WAYS TO GROW YOUR BUSINESS WITH VIDEO (WITHOUT NEEDING TO HIRE A VIDEO COMPANY)
In this fun, practical and engaging session leading Video Strategist Ben Amos will share the strategies, tools and easy-to-follow tips to master seven high-impact video types that you can easily create to grow your business today (with all the equipment you likely already have). Start doing just one of these following this session and you’ll see the difference.
Adopt all 7 and your business will be supercharged.
1. Understand what videos work for your customers
2. Learn easy and practical tips to adopt a video-first approach in your marketing, sales and customer retention
3. Discover a plan for doing effective video quickly, without spending a ton of cash on professionals
4. Learn three simple templates and frameworks to make video creation a breeze
5. Find out the 7 simple video types that you can being using in your business today
About Ben:
Ben is a passionate online video strategist, video producer, international speaker and consultant working with high-impact brands worldwide to connect them to their ideal audiences through effective online video marketing. As host of the Engage Video Marketing Podcast, and coach to hundreds of Video Strategists globally, Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.
USING MICRO-FUNNELS & CONTENT STRATEGY TO BUILD A 6 FIGURE MEMBERSHIP
In this engaging and thought-provoking presentation, dynamic duo Shannon Morrison & Jessica Staines will outline how they maintain a 6-figure revenue membership for the Koori Curriculum Club. Using micro-funnels, lead generation elements, social media, trip products and key touch points throughout the year, they’ll demonstrate how you can replicate their successes (and avoid their failures) to grow and sustain your own membership.
You will learn:
1. What exactly is a micro-funnel and how to implement one.
2. How to develop a content strategy that is agile and adaptable.
3. Why it’s important to advertise your membership in as many audience touchpoints as possible.
4. How to leverage your content to make more from less (including membership content).
5. Why more lead gens are your secret weapon to engagement and loyalty from your audience (and paying members of your membership).
About Shannon:
Don’t be fooled by his cheeky and affable nature, Shan is a creative genius with mad social skills, who turns the ordinary into the extraordinary. Shan has been called ‘The Rainmaker’ by his clients as he helps them turn their businesses into profit-making behemoths. From operations to marketing to team wrangler, Shan is an expert Online Operations Manager that provides business owners and entrepreneurs with the security and support to bring their business dreams into reality.
About Jessica:
Jessica Staines is a Wiradjuri Woman, an early childhood teacher and the Director of the Koori Curriculum. Jessica has worked in early childhood for fifteen years for a range of service providers in both urban and regional communities. While working in early childhood Jessica naturally found herself supporting educators to become more culturally aware and confident in embedding Aboriginal perspectives in their program. Jessica is passionate about Reconciliation, social justice and Anti-Bias. Jessica has written for several early childhood journals and texts including “The Anti Bias Approach in Early Childhood”, “The Aboriginal Early Childhood Practice Guide” and “Educator Yarns”.
MARKETING IS DEAD (AND HOW TO SUCCEED WITHOUT DANCING ON REELS)
If you’re struggling to win customers and stand out online, this session will deliver the clarity you’re looking for. Join Steph Taylor as she walks you through a simple and effective method to grow your business in a world saturated with short-form content—without adding more to your to-do list.
In this session, you will uncover:
1. The big shift that’s happened in the online world and how this impacts the way you market your business.
2. How to use long-form content as the engine that drives your business, even when your Facebook Ads stop working.
3. Why sharing “how-to” content can be harmful to your audience and what to do instead.
4. A simple formula for brainstorming endless content ideas that deliver value and win customers.
About Steph:
Steph Taylor is a digital product launch strategist for business owners who are tired of selling services, and want to build a business that feels as good as it looks. Steph helps her students reach more people, grow their audience and become the go-to in their industry. She’s host of Imperfect Action podcast, with more than 1.5 million downloads to date, and has taught more than 100,000 entrepreneurs how to launch their own podcasts and digital products. In her spare time, Steph enjoys adding new plants to her indoor jungle, and making wine, peanut butter and coffee disappear (#magic).
HOW I MAKE MY MONEY (THE ABSOLUTE TRUTH)
TBC
You will learn:
TBC
About Kate:
TBC
More coming soon
The Mastermind
This full-day Mastermind will help you dig into some practical digital marketing topics. It’s inspiration coupled with that vital implementation focus (actually doing the do, rather than just talking about stuff).
With short, snappy presentations and the opportunity to sit down with your chosen expert and discuss your challenges.
We’re limiting attendee numbers to allow for small group discussions and workshopping.
Kate Toon
Stay Tooned
Jo Saunders
Wildfire Social Marketing
Erin Huckle
Chuckle Communications
Jessica Staines
Koori Curriculum
Kara Lambert
Kara Lambert
Shannon Morrison
Zag with Shan
The mastermind schedule
The mastermind session outlines
The introverts guide to self-promotion
Think putting yourself out there and demanding your share of the spotlight is for confident people who love being the centre of attention? Think again. With the right skills, tools and mindset, even the shyest of misfits can rightfully claim their time in the sun. In this heck-yes, can-do session, Erin Huckle from Chuckle Communications will show you how to go from hiding in the shadows, to standing proudly in the light. And how building your profile can help you connect with the right people, grow your authority, and attract a loyal following without the cringe.
You’ll learn:
- The ultimate reframe to help you overcome feelings of imposter syndrome when sharing your messages.
- The MVP profile-raising basics you need to put yourself ‘out there’ with confidence (wherever there is).
- The Rule of 5 and how it can help you get traction with the media and podcast hosts.
- How to get clarity on your messages and build your authority as a trusted expert.
- Practical ideas on how to start right now – three immediate actions you can take tomorrow to make a start.
Be a LinkedIn Rebel with a Cause
Session outline:
Who are you being on LinkedIn? If the answer is the polite ‘Charlotte’ version of yourself, it is time to rethink your strategy and let your Carrie, Miranda or even your Samantha out. In this session, we unpack how you can show up on LinkedIn to be in alignment with your talented true self, and how to filter out the time wasters, collectors and fakefluencers. Stop diluting your essence. Step out and let your true colours shine through.
Stir up some disruption.
Do you dare to be a bold, brave and business badass?
- How the LinkedIn network works
- The most important part of your profile
- Where to sprinkle your true colours
- How to use video to capture attention
- Finding your voice
How to overcome fear and thrive
How often do you have to fight with fear and just get things done.
Or do you just avoid things because you can’t get out of your own way?
You’re not alone.
In this session you’ll learn tactics and tools to help you get unstuck, work through the wobbles, and keep you on track and moving forward in business. It’s time to get off the fear merry-go-round once and for all.
You’ll learn:
- The hidden signs that fear is taking a hold
- What makes us more likely to have imposter syndrome around our business
- 5 tools you can use when you get the wobbles
- What you can do now to be done with fear and imposter syndrome for good
- Who you can turn to when the wobbles strike
About Kara:
An engaging speaker, Kara focuses on the psychology behind business success. She is passionate about helping business owners overcome the fears that hold them back. Kara’s knowledge of psychology in business is readily applied across to all stakeholders (staff, customers, suppliers) and across social media. Kara holds a Degree in Psychology and a Graduate Diploma of Management; she has been working in the broader digital world since 2000 and social media since 2011.
Building Fabulous Funnels
Session outline:
TBC
TBC
Content strategies for a non-stop online world
Session outline:
Get hands-on in this masterclass with peas in a pod Shannon Morrison and Jessica Staines as they share with you how to build a content strategy that allows you to move fast, stay on top of trends and not leave your audience feeling like it’s all about you. You’ll walk away with the ability to easily replicate content for any month of the year. And as a bonus – some best practices with developing social media content.
- Why planning 12 months of content is a waste of time
- How to leverage your audiences’ interests, fears & wants to develop engaging content
- What the ‘guru’s’ tell you about social media and content is all wrong
- How content can be a key element of your brand and how to make it work for you
- What processes are best practice to spending only necessary time on content planning
About Shannon:
Don’t be fooled by his cheeky and affable nature, Shan is a creative genius with mad social skills, who turns the ordinary into the extraordinary. Shan has been called ‘The Rainmaker’ by his clients as he helps them turn their businesses into profit-making behemoths. From operations to marketing to team wrangler, Shan is an expert Online Operations Manager that provides business owners and entrepreneurs with the security and support to bring their business dreams into reality.
About Jessica:
Jessica Staines is a Wiradjuri Woman, an early childhood teacher and the Director of the Koori Curriculum. Jessica has worked in early childhood for fifteen years for a range of service providers in both urban and regional communities. While working in early childhood Jessica naturally found herself supporting educators to become more culturally aware and confident in embedding Aboriginal perspectives in their program. Jessica is passionate about Reconciliation, social justice and Anti-Bias. Jessica has written for several early childhood journals and texts including “The Anti Bias Approach in Early Childhood”, “The Aboriginal Early Childhood Practice Guide” and “Educator Yarns”.
The location
The Digital Marketing Collective Conference will be held at the stunning Kirribilli Club, 11 Harbourview Cres, Lavender Bay, Sydney.
The after party
There will be not one but two fantastic networking events at the Digital Marketing Collective Conference.
And after the conference we’ll have our party in the same venue – drinks and nibbles, a photobooth and good tunes – the theme this year is sparkle!
The Mastermind Networking Event
Rub shoulders with Kate, Digital Marketing Collective speakers and masterminders at a lovely venue. On Friday evening, directly after the mastermind event, we’ll be heading out for networking, chunky nibbles and a cash bar.
Feel the love
Rachel Amies
www.crazycatcopy.com.au
The speakers are so relevant that I hated to get up to go to the loo for fear I would miss something. I love the mix of tactical advice without being overwhelming. Also, the speakers who engage at the event are just like me.That means a lot in terms of feeling like you can do the do.
Kate herself is very accessible at the event. I freaking LOVE that she is real and down to earth with fuck-up and foibles like an imperfect human.
The food was great. Fresh, healthy. I liked that we had an hour to recharge and even take our food across the street to the park (sangas are so portable!) At the Mastermind event, food was PLENTIFUL. The coffee cart was MUCH appreciated as was the included drink after the second day. I like the lack of paper and plastic, thank you for not adding to the trash heap. Thank you for the 10-minute massages!!!
Ivy Curruth
www.ivycarruth.com
Great energy, topics small business owners actually care about, hilarious real-life stories and lots of time to mingle and get amongst it.
Wouldn’t miss it.
Beck @Marketing Goodness
www.marketinggoodness.com.au
I’m a part-time wheelchair user, so accessibility is vital for me to attend any in-person event. I was able to navigate the whole conference with ease. It’s also amazing to see Kate’s commitment to accessibility through offering online tickets. How incredible that people who are unable to attend in person can still experience the awesomeness of Kate’s conferences, and still feel like they’re a part of the action. This is so important for so many disabled people, who may not have the capacity to attend in-person—especially in a pandemic! I also really liked the lanyards that shared if you were open to huge. As an autistic woman, it was nice to not have to mask as much.
The food was also delicious, with vegan options at every meal.
It was just the most amazing atmosphere. I’m an anxious introvert, and even ended up dancing! It goes to show how comfortable Kate and her team makes you feel. Even days later, I’m still buzzing. Thanks Team Toon! Can’t wait to see you all at the next conference.
Zoe Simmons
www.zoesimmons.com.au
Kate’s events deliver a diverse program of speakers, serious business up-skilling and plenty of opportunities to network. There’s a valuable take-away from every session and something for everyone! Kate has dedicated years to creating dynamic online communities, skill-sharing, and injecting a sense of fun into everything she does. The launch of her Digital Marketing Collective Conference in 2023 promises to be impressive. Can’t wait!
Louisa Ennis
www.LouisaEnnis.com
Bill Harper
Bill’s LinkedIn
Be sure to book your tickets early, because Kate’s events are always sell-outs.
Tanya
www.hayzelmedia.com
Katrina Fox
Copywriter, Content Marketer & PR Strategist
www.katrinafox.com
Our sponsors
We’re on the lookout for amazing sponsors. Keen to be one? Get in touch.
FAQs
When and where is the conference?
What’s the format?
The day before the conference, we have a Mastermind, which is a smaller group event with great access to speakers and round table discussions.
When will the topics and speakers be confirmed?
However, we reserve the right to vary advertised schedules to add, withdraw or substitute speakers and sessions where necessary.
Can I be a speaker?
Can I volunteer at the event?
How do I become a sponsor?
Do I need to bring a printed ticket?
Will there be Internet access at the conference?
Are meals provided at the conference?
At the Mastermind, a morning tea break, buffet lunch and afternoon tea, and nibbles provided at the speaker dinner.
We’ll be checking in with you nearer the event to confirm any dietary requirements.
How accessible is the venue?
Can I bring my baby or child to the event?
We will have a dedicated MINI DMC’s table at the back of the room.
Obviously, if your baby is extra vocal, we ask that you respect other guests and leave the room to chill your small humans out. Sadly we don’t allow larger children at the event as we can’t provide childcare facilities. We do accept childish adults.
Can I bring my service animal to the event?
What's the loo situation?
What do I need to bring with me?
Can I claim the event as a taxable expense?
What's the dress code?
For the evening do after the conference we are going in fancy dress.
The theme is QUIRKY!
There will be a fabulous prize!
Are there student, government, group, non-profit or concession discounts?
How do I buy a ticket?
Does the ticket price include accommodation?
Where can I stay nearby? Do you have any hotel discounts?
Is there parking nearby?
Where is the nearest train station?
What's the refund policy?
But in the event that the Digital Marketing Collective Conference is cancelled, you will be refunded the face value of the ticket.
Do you have an affiliate program?
Your investment
Conference + Networking
$497 + GST
- 1 day Conference pass
- 10 speakers
- Morning tea, lunch and afternoon tea
- Wrap party (on Saturday evening directly after the event) including drinks and nibbles
- Access to pre-event Facebook group (2 weeks before)
- Videos of all sessions after the event
- Prices in AUD
Conference + Mastermind + Networking
$1197 + GST
- Mastermind day pass
- 6 speakers
- Morning tea, lunch and afternoon tea
- Exclusive VIP Mastermind party with speakers
PLUS
- 1 day Conference pass
- 10 speakers
- Morning tea, lunch and afternoon tea
- Wrap party (on Saturday evening directly after the event) including drinks and nibbles
- Access to pre-event Facebook group (2 weeks before)
- Videos of all sessions after the event
- Prices in AUD
Virtual ticket
$97 +GST
- Watch the conference live from anywhere in the world.
- Exclusive speaker interviews and giveaways.
- Submit questions to be asked to the speakers live on stage
- Access recordings
TEAM TICKET
$5497 + GST
- 5 x Mastermind day passes
- 6 speakers
- Morning tea, lunch and afternoon tea
- Exclusive VIP Mastermind party with speakers
PLUS
- 5 x Conference passes
- 10 speakers
- Morning tea, lunch and afternoon tea
- Wrap party (on Saturday evening directly after the event) including drinks and nibbles
- Access to pre-event Facebook group (2 weeks before)
- Videos of all sessions after the event
- Prices in AUD
We also have PAYG options for both the Mastermind and Conference tickets.
