WORKSHOP: Writing for sales

$177.00 AUD

A morning to get your Sales on ! Learn how to woo casual browsers and turn them into hungry customers. 2 hours of workshop and fun.

Australian customers will be charged GST.

Out of stock



How to sell without the sleaze


The specifics

When: Thursday 2nd June 2022, 10am- 12.30pm
Location: WeWork, Level 4, 260 Queen Street, Brisbane QLD 4000


The schedule

  • 10:00 am: Registration
  • 10:15 am: Introductions
  • 10:30 am: Workshop with huddle session
  • 12.30 am: Wrap
  • 1.00pm: Lunch, not included (venue TBC)


The session

Most of us don’t like to sell. We’re scared we’ll come across as slimy, like some white-toothed, smart suited used car salesman. But here’s a bit of a surprise for you. ​​​​​​​​
People like buying stuff. And if we have something that people need in their lives, something that solves a problem, sates a desire or soothes a pain point. Then guess what – it’s okay to talk about it.​​​​​​​​
A well-written sales page, email series, chatbot or video can sell your products and services while you sleep – wooing casual browsers and turning them into hungry customers.
In this presentation, Kate Toon will take you through:​​​​​​​​
– What conversion copy really means​​​​​​​​
– The definition of a sales page​​​​​​​​
– How long does sales copy need to be​​​​​​​​
– Defining your positioning​​​​​​​​
– Understanding your audience​​​​​​​​
– Sales copy formulas​​​​​​​​
– Killer headlines​​​​​​​​
And so much more!!​​​​​​​​

You’ll get a FREE copy of Kate’s amazing 14 page Sales page workbook.
(and a discount on her popular Sales page course).


The speaker

Kate Toon


Kate Toon is an award-winning misfit entrepreneur, who works with small businesses and big brands to transform their online presence: through powerful SEO, captivating content, and all the right digital marketing moves.

Through these, Kate’s helped more than 10,000 other businesses demystify digital marketing, grapple the Google Beast, and grow their success.

An online business success story. A Google Beast tamer. A straight-talking marketing coach, and a popular educator, speaker, author, and podcaster, Kate’s a misfit on a mission: to help other business humans create their own version of success.

With more than 20,000 people in her online communities, Kate’s built a reputation as a business leader who is accessible, relatable, and valuable: she’s full of inspired insights and real-world know-how.

Kate has extensive experience in the media and as a speaker on all things digital marketing, business success, and personal branding, having presented at events around Australia and the world.

As a speaker, she’s smart, savvy, engaging, and enlightening.

Kate runs Australia’s only dedicated copywriting conference, CopyCon, and was named Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards.

What no lunch?
No. The ticket price doesn’t include lunch, or nibbles or back massages.
But there are plenty of choices within walking distance for you to grab a bite. And you might enjoy a little social time after all that huddling.


  • By purchasing a ticket to this event, you consent to your image being used for social media and marketing purposes.
  • Due to the limited places available, refunds won’t be available should you change your mind closer to the event or be Covidy.
  • Covid safe practices will be followed.
  • GST will be added for Australian Residents.



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