Tone of Voice (TOV) Copywriting Template

Description

This Tone of Voice (TOV) Template includes everything you need to create impressive TOV guidelines for your client, covering:

• A positioning statement
• Features and benefits
• A customer avatar outline
• Brand personality guides
• Tone guides
• General writing guides
• Formatting and structure guides

It’s a 38-page document packed with notes and examples to help you understand the process of creating a TOV document.

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