Sales Without the Sleaze: Melbourne

Description

A practical, in-person sales workshop for small business owners who want to sell more — without spending more on ads

Selling feeling a bit… ick?

You’re not alone.

Right now, small business owners are feeling the squeeze. Costs are up. Customers are cautious. Everyone’s inbox is chaos. And it can feel harder than ever to get people from “Ooh, that sounds interesting” to “Take my money.”

But here’s the good news:

People are still buying.

They’re just buying from businesses that make the decision easy. Businesses that build trust. Businesses that follow up. Businesses that know how to explain their value without sounding desperate, pushy or like a LinkedIn bro with a ring light.

That’s what this two-hour, in-person Melbourne workshop is all about.

Based on my book Six Figures in Sales: How to Win More Customers Without Spending a Cent on Ads, this practical session will help you sharpen your sales skills, simplify your customer journey and feel far less weird about selling what you do.

No sleaze.
No hard-sell scripts.
No awkward role plays where you have to pretend to be a photocopier salesperson called Greg.

Just practical, human, doable sales skills you can use straight away.

Session details

Event: Sales Without The Sleaze: Melbourne
Format: In-person workshop
Length: Two hours
Location: Adina Melbourne Southbank, 99 City Road, Melbourne, VIC, 3006
Date: Friday 6^th November 2026
Time: 10 am
Investment: $97
Spots: Limited, so we can keep things practical and useful

What you’ll learn

In this hands-on two-hour session, we’ll work through the sales foundations that make your business easier to buy from.

You’ll learn how to:

1. Position your offer more clearly: So customers quickly understand what you sell, who it’s for and why they should choose you.

1. Price with more confidence: We’ll look at why price often isn’t the real reason people aren’t buying — and how to talk about value without wobbling.

1. Create a simple sales flow: Move people from “Who are you?” to “I’m interested” to “Where do I pay?” with fewer leaks and less faff.

1. Write copy that helps people buy: We’ll cover benefits, proof, objections, calls to action and the bits of sales copy that actually do the heavy lifting.

1. Follow up without feeling annoying: Because the fortune isn’t just in the funnel — it’s in the follow-up.

1. Sell with trust, empathy and confidence: Learn simple ways to build rapport, handle objections and make the buying decision feel safe and simple.

Who this workshop is for

This Melbourne sales workshop is perfect for:

• Service providers who are tired of feast-or-famine enquiries and want to close more of the right clients.
• Ecommerce and retail business owners who want to improve conversions, boost average order value and make their store easier to buy from.
• Solopreneurs and course creators who want to sell memberships, courses, programs or digital products without relying on paid ads.
• Small business owners who know they need to sell, but would rather lick a tram stop than feel pushy.

No sales experience required.
No massive audience required.
No ad budget required.

Just bring your business, your offer and your willingness to make selling feel a little less gross.

What’s included

Your ticket includes:

1. A two-hour in-person sales workshop in Melbourne
2. Practical exercises you can apply to your own business
3. Real-world examples for service-based, retail and ecommerce businesses
4. Time for questions and discussion
5. A special discount on my book Six Figures in Sales

You’ll leave with clearer messaging, sharper sales thinking and a simple plan for making your business easier to buy from.

Why learn sales from me?

Hi, I’m Kate Toon — business educator, author and professional de-icker of sales.
I’ve built my business without relying on paid ads, using SEO, content, community, customer experience and a lot of awkward trial and error.

My ad-free strategies have generated over AUD 3 million in revenue through my flagship SEO course alone.

But more importantly, I know what it feels like to hate selling.
That’s why my approach is simple: sell like a human.

No manipulation.
No fake scarcity.
No pretending every discovery call is “just a chat” when we all know what’s going on.

Just useful, honest sales skills that help your customers make a confident decision.