This Blog Post Copywriting Template is the standard template I use to write blog posts for my clients and for my websites. It’s also the template our members use when they write a guest blog for The Clever Copywriting School.
It’s a simple but detailed Microsoft Word document that holds your hand through each step of writing your post.
Developed by experienced copywriters, this simple template is a ‘paint by numbers’ guide to creating an engaging, SEO-friendly blog post for you and your clients.
- Simple versioning and ownership tables
- Step-by-step guide to:
- Writing an SEO-friendly title tag
- Crafting a meta description that lures in readers
- Breaking your post up with sub-headers and bolding
- Determining when and where to use your broad match and exact match keywords
- Encouraging comments with a snappy closer
- Annotated template
- Blank template
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