Sensational
Sales Summit
Learn to sell without ads – sales skills training workshop
(Suitable for beginners and seasoned business owners. No sales experience required)
Learn to sell without ads – sales skills training workshop
(Suitable for beginners and seasoned business owners. No sales experience required)
If you’re a small business owner feeling the squeeze (who isn’t), you’re not alone.
Petrol prices are up, groceries cost an arm and a leg, and customers are rightfully distracted by world events. It feels impossible, and even a little weird, to sell your products and services in such difficult times.
But here’s something you need to understand – people are still buying. It’s just that they’re choosing to invest in businesses that connect, follow up and make the purchase decision simple.
And that’s why I created the Sensational Sales Summit – based on my book Six Figures in Sales How to Win More Customers Without Spending a Cent on Ads. This is a simple sales training session for beginners – perfect for small business and ecommerce stores.
I’m here to show you how to win in this economy without spending another dollar on Meta (Facebook and Instagram) or Google ads – you don’t need a bigger budget, you just need a sharper repeatable sales system. The system I’ve used to make over 3 million dollars via just my SEO Courses alone.
And the best thing? You don’t need to sit in some sweaty conference centre, you can learn everything you need to know about sales at home, and connect online via Zoom.
If you hate sales then read this.
I know I know, sales gives you the icks, me too! But in this session, I’m going to change your mind once and for all.
- Everyone can sell – there’s no secret skill set.
- It doesn’t take long to learn – so even if you’re short on time you can make a difference.
- The sales tactics work for all niches – they’re tried and tested.
So really, there’s no excuse not to give it a try?
Who is the sales training for?
This how to sell for beginners’ sales summit is perfect for:
Service providers:
struggling to close sales and tired of feast and famine
Business owners:
tired of relying on expensive ads that don’t convert
Ecommerce and retail stores:
trying to increase traffic and boost their average order value.
Solopreneurs:
aiming to create recurring revenue through memberships, courses and programs
What’s included in the sales workshop
In this practical summit you’ll learn core sales skills:
1
Pricing and positioning effectively and with confidence
2
Work on relationships that turn everyday customers into consistent customers
3
Create an effective funnel and write copy that makes sales
4
Sell like a professional using rapport and trust
It’s all about making the decision to buy from you a no brainer. Because here’s the thing, if your customers can’t afford petrol, they can’t afford guess work. You need to sharpen your processes, improve trust and be the most buyable in your space.
BONUS: All attendees will also leave with TWO special bonuses. A juicy $10 discount on my book, Six Figures in Sales and my 18 page Six Figures in Sales Workbook which includes essential templates, scripts and checklists to help you sell more!
The session will be taught online via ZOOM.
THE SALES SUMMIT SCHEDULE
| 10.00 - 10.30 | Introduction: I'll outline my core sales beliefs, sales psychology and set the program for the day. We'll also talk through some of the group's key challenges. |
| 30-minute break | |
| 11.00 - 12.00 | Is the price right? Co-hosted with Nicola Filia – Owner of BeBangles Most people think the reason customers aren't buying is to do with price, but it rarely is. The key with pricing is to remove emotion and price with confidence. We'll cover
|
| 30-minute break | |
| 12.30 - 1.30 | Sales funnels, copy and more: Learn how to build a sales flow that helps take your customers from 'who are you?" to 'take my money.' Understand the different stages and what tactics work best to help make the sale. We'll cover:
|
| 30-minute break | |
| 2.00 - 3.00 | Making the sale Learn how to build rapport with customers, both in person and digitally as well as core sales tactics used by sales professionals We'll cover:
|
Why learn to sell from me?
Hi, I’m Kate Toon a straight-talking business educator and author behind Six Figures in Sales – the no-fluff playbook for founders who want reliable revenue without burning cash on ads. I’ve built my business the long way: with SEO, content, community, and customer experience. And it worked. My ad‑free tactics have generated over $3,000,000 in revenue for my flagship SEO course.
Why listen to me?
- I prove you don’t need paid ads to scale – I’ve done it myself
- I teach practical, ethics-first sales systems you can implement fast.
- I’m obsessed with plain-English strategies, measurable outcomes, and sustainable growth.
- A repeatable sales system rooted in organic marketing and trust-building.
- Frameworks for consistent leads, warmer conversions, and higher lifetime value.
- Real-world scripts, checklists, and campaigns to plug straight into your business.
My mission is to help you ditch the sleaze, simplify your sales, and hit six figures (and beyond) with strategies that feel good and work – no ad spend required.
Who is Nicola Filia?
Nikki Filia is a retail and ecommerce coach and owner of BE Bangles.
From the day she discovered shopping, Nikki has had a passion for sales (and potential staff discounts). Starting her retail career as a well-dressed but completely incompetent casual sales assistant, she has gone on to work at both state and national levels for some of Australia’s biggest fashion retailers. While managing million-dollar budgets and overseeing hundreds of stores, she trained her sales teams to deliver a level of customer service that wowed customers and made achieving sales easy, not sleazy.
After 30 years in senior retail roles, Nikki jumped at the chance to buy the ecommerce brand she loved – BE Bangles. She was drawn by its mission to spread happiness (but mostly because it involves a reasonable amount of swearing, which makes the workplace more fun than most). Now, while running a thriving six-figure online business, she works alongside other small-business owners to help transform their businesses – from the front door to the register and the homepage to the checkout.
Nikki lives on the Bellarine Peninsula, Victoria, Australia, with her sidekick, Davo, crafting inspirational (and sweary) bangles, keeping her kids and what’s left of her plants alive and enjoying coastal life.
Whether you’re a service provider struggling with feast-or-famine cycles, an ecommerce owner looking to boost conversions, or a bricks-and-mortar business ready to dominate online, this summit gives you the AI-powered, budget-friendly strategies that work in today’s economy.
Whether you’re a service provider struggling with feast-or-famine cycles, an ecommerce owner looking to boost conversions, or a bricks-and-mortar business ready to dominate online, this summit gives you the AI-powered, budget-friendly strategies that work in today’s economy.
TESTIMONIALS
I absolutely loved Kate Toon’s Sensational Sales Summit.
It was practical, generous and refreshingly no-fluff – exactly what small business owners need when sales can feel overwhelming or awkward.
Kate has a brilliant way of making selling feel more human, doable and far less icky. I came away with so many useful ideas I can actually implement in my business, especially around pricing, follow-up, funnels and making the buying decision easier for customers.
Highly recommend this summit to any small business owner who wants to sell more confidently without relying on ads or pushy sales tactics.
Layla Roberts – Personal PA, Happy Life Organiser
The Sensational Sales Summit covered so much valuable ground. It delivered practical and sensible advice on ad-free selling for both service and e-commerce businesses. From setting effective pricing and discounting principles, to sales levers, marketing funnels and managing a sales call with confidence, the summit was choc full of actionable ideas.
Whether you’re just starting out or have run a small business for years, Kate Toon’s Sensational Sales Summit will leave you with something you’ll want to implement straight away.
Tanya Hollis, Communication specialist, Tanya Hollis Writes
“Kate flexes an extraordinary level of intellect in a way that could help anyone from any walk of life as they strive to improve their career, business and therefore their standard of life. The only mistake you’ll make in this moment? Not paying for this book to improve your existence.”
Andy Reid, Author and Podcast Host of Success Curious
“Six Figures in Sales is like having a smart, funny, no-BS mentor in your corner who genuinely wants you to succeed. Kate Toon demystifies sales in away that feels human and achievable, even for those of us who hate ‘selling.’ I came away with practical tools I could implement immediately, along with a major mindset shift.
“It’s packed with insights, stories, and just the right amount of sass. I’ve already made changes in my business that are boosting both my confidence and my conversions.
“This book is a game-changer.”
Donna McGeorge, Speaker and Best-selling Author
“Kate’s book is a really practical, hands-on guide, teaching you how to turn followers into paying customers. She explains how you can attract sales from people who will really benefit from what you have to offer. Her book is engaging and easy to put into practice, so you start seeing more sales, no matter what you have to offer.”
Sophie Scott OAM, Adjunct Professor, The University of Sydney
YOUR INVESTMENT:
Please note there are limited spots available for each sales workshop, so I can help with individual problems.
DMC MEMBER
- All sessions
- Q&A with Kate
- Free copy of Six Figures in Sales Workbook
- One year’s access to replay
FREE
REGULAR
- All sessions
- Q&A with Kate
- Free copy of Six Figures in Sales Workbook
- One year’s access to replay
$97
Can’t make the live sessions? Get the recording.
BONUS
Get a $10 discount on Kate’s book Six Figures in Sales!
FAQS
Who is the Sensational Sales Summit for?
Service providers, ecommerce/retail owners, and solopreneurs who want to sell more without relying on paid ads. If you’re aiming to improve conversion rates, raise average order value, and build a repeatable, trust-based sales system, this is for you.
Is the sales workshop for beginners?
Absolutely, no previous sales experience is required.
What will I learn in this sales training and what’s included?
Pricing with confidence, building a simple and effective sales funnel, writing copy that converts, and selling with rapport and trust. Your ticket includes access to all sessions listed for your chosen date, a free copy of the Six Figures in Sales Workbook, and a $10 discount on the Six Figures in Sales book.
How is the summit delivered and when does it run?
The summit will be held live on Zoom, running 10:00–3:00 AEST on the listed dates. You’ll receive full timing details and the time zone in your confirmation email after purchase. The schedule outlines session topics and breaks so you can plan your day.
What if I can't attend live - will there be a recording?
Yes – recordings are available. If you can’t make the dates, you can buy the recording. Access details (how to watch and for how long) will be provided at the checkout and via email.
Do I need to spend money on ads to get results from this?
No. The summit is built around ad-free, practical sales systems you can implement quickly, focusing on organic reach, trust, and smarter processes.
How is this different from the Six Figures in Sales book?
The summit brings the book to life with guided implementation, live teaching, and practical examples. You’ll get structured sessions, exercises, and the chance to ask questions in real time so you can apply the frameworks faster.
Will I get personal feedback or coaching?
Each session includes Q&A time for targeted support. Depending on time and attendance, there may be opportunities for live examples or quick “hot seat” style feedback.
Who is presenting—are there guest experts?
The summit is led by Kate Toon, with guest contributions such as Nicola Filia (Owner of BeBangles) in the pricing session. Guest bios and session roles will be confirmed in your pre-event email.
What does it cost and what are the ticket types?
There are three ticket options: DMC member (free), Regular ($97) and Recording only ($97). All tiers include all sessions, the free Six Figures in Sales Workbook, and a $10 discount on the book. DMC refers to Kate’s member community the Digital Marketing Collective.
What’s your refund policy?
Refunds are not available for the summit, but you can get a one-time date swap or credit off another Kate Toon product.
Can tickets be transferred?
No tickets cannot be transferred.