“Maybe this is becoming a mum as I’m running my business. I’m also questioning everything. Does this still feel good? Is this still right? Is this still what I want? Is this crap? Is this way of doing things actually BS? I’m kind of just re-examining it all.”
Emily Osmond
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Now I’ve always had my business and my baby.
I started my business at 5 months pregnant, so the two are inextricably linked.
I can’t imagine how hard it would be to have a ‘normal life’ and time to spend on your business and then suddenly a baby comes along.
Today we’re talking to a new mum about how having a baby changed her schedule, her goals and her mindset.
Tune in to learn:
-
- How Emily moved from her full-time job to freelance work
- Emily’s journey to becoming a mum
- The best-laid plans: what Emily thought balancing baby and business would be like, and how it changed
- What her schedule looks like now with more support
- How being a parent has made Emily reexamine her work priorities
- Why Emily hired an Office Business Manager (OBM)
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About Emily Osmond
Emily Osmond is a marketing mentor who helps entrepreneurs to build flexible, fulfilling and financially rewarding businesses.
She does this through her podcast, The Emily Osmond Show, which has listeners in more than 100 countries, her events, and her educational community, The Modern Marketing Collective, which has helped more than 1,000 entrepreneurs to grow an engaged audience, become known as the go-to in their niche, and make more money on their terms.
Emily has a Master of Communications Degree, is a new mum to her baby boy, and after growing up in England, she now lives in Melbourne, Australia.
Fun fact: Emily used to play the piano and sit exams. During one exam, doing the aural test, the examiner burst out laughing at me. That sums up her singing skills.
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Transcript
Kate Toon
Now I’ve always had my business and my baby. I started my business at five months pregnant. So the two are inextricably linked. But I can’t imagine how hard it would be to have a normal life and time to spend on your business. And then suddenly, a baby comes along. Today we’re talking to a relatively new mom about habit a little. Today, we’re talking to a relatively new mom about how having a baby changed her schedule, her goals and her mindset. Hello, my name is Kate toon, and the founder of stay tuned, a busy business owner and an okayish parent. And since I am talking to Emily Osmond Hello, Emily.
Emily Osmond
Hey, Kate, good to be here.
Kate Toon
Now I did when we came on the podcast Emily looks in inexcusably glamorous, so I don’t understand this. Emily, are you a relatively new mom? Did I make that up?
Emily Osmond
Okay. It’s an illusion. So like I said to you, I’m like oh, quickly going through the notes. I’m like, It’s we have the camera on today. And it said it did just actually said I didn’t know if you remember in the notes. It’s like camera will be used. So look hot. I’m like alright, so I’m like, Okay, I’m gonna wash my hair. And so my kid Lando is in the bouncer in the like bathroom. I’m quickly washing my hair and oh, don’t have time to dry it. So I’ll tie it back. And then I just got back from dropping him off at daycare. And I was walking out the house and I looked down and I’m wearing socks and sandals like I don’t know if you do that around the house. See? Yeah, like that. But when you’re like it’s email but it’s cold. I couldn’t find my slippers. I’ve just got socks and sandals on and then I’m walking into daycare. I’m like, Yeah, I don’t even have shoes on right like what is this?
Kate Toon
Well, this is what I wanted to know how things have changed. I wonder if your socks and sandals before baby
Emily Osmond
I was heels before.
Kate Toon
Yes, I thought. Let me tell everybody who you are before we start digging in. Emily, I was fun. Oh, I said that wrong. Sorry, James. Emily Osmond is a marketing mentor who helps entrepreneurs to build flexible, fulfilling and financially rewarding businesses much like me. She does this through her podcast the Emily Osbourne show, which has listeners more than 100 countries, her events and our educational community The Modern Marketing collective, which has helped more than 1000 entrepreneurs to grow an engaged audience become known as the go to in their niche and make more money on their terms. Emily has a Master’s of communication degree although there is a new mum to her baby boy. And after growing up in England, she now lives in Melbourne, Australia. Fun fact, Emily used to play the piano and sit exams during one exam, doing an oral test, the examiner burst out laughing at me and that sums up my singing skill. So you can’t sing?
Emily Osmond
Terrible. Yeah, it was quite mortifying because you do you know that? Like language? What is it the coffee is kicking in the music exams, music exams, and and you have to do kind of like the singing test and hit the nose. No, you have to do that. Oh my goodness. So they play it a play a note on the piano. And then you have to say that like sing that note back to exactly like that. Oh, and I’m so tone deaf. It’s so flat. And the examiner is like, we’re in this, like, nice building during this exam. And he just starts he just couldn’t help but laugh at
Kate Toon
myself. Very encouraging. I’m reading to your bio there and it’s like we’re sisters from another mister. I mean, you’ll be my bio. If we swap Melbourne for Sydney, it’s very similar. So I did not know that you grew up in England.
Emily Osmond
Yeah, I grew up in Oxford.
Kate Toon
Oxford. It’s beautiful. I grew up in and I was born in Crewe. But then I lived in near Henley. I say near Henley. It was near Redding but Henley sounds
Emily Osmond
reading school in near Redding.
Kate Toon
Really? I went I was I was I was grew up in Twyford, which is yeah, you wouldn’t know. We used to go shopping in Oxford, like pretty much every weekend. So you know that lovely is it called Gera, lovely area. I always imagine if I moved back to England, I’ve moved back to that Jericho area where there’s all the old buildings and beautiful. It is gorgeous. When did you come to Australia?
Emily Osmond
So I was 13. Oh, right. Yeah, sorry about so I’m 34 now so been here longer than I was in England. Yeah, me
Kate Toon
too. I came when I was 2024. And now I’m 49. So it just tipped over one hour or here then, isn’t it?
Emily Osmond
It’s kind of weird when that happens.
Kate Toon
It is a bit because it’s like who am I? Yeah.
Emily Osmond
Am I English? Am I Australia sound dozy?
Kate Toon
Oh, absolutely talk to me, you’ll get a bit more British. I hope so. Not talking about Yorkshire pudding. But we’re not here to talk about Yorkshire. Fish and chips. We’re kind of here to talk about I thought it was interesting because most of the people I’ve spoken to on the podcast, one of the instances or inst, the guy for starting their business was producing human but you had a business before you had a human. So I’m really interested in how that changed things. How long before you made a human? Had you been running your own business?
Emily Osmond
Yeah. So about eight years. Wow. Okay. Yeah, yeah. So I was I think I was around 26. Gosh, did the numbers add up? Yeah. But I was in my mid to late 20s. When I went full time working for myself without, yeah, I left a full time job and went out on my own doing freelance work, contract work. And that’s changed over time, as I think it always does. And kind of now the predominant part of my businesses online and my online membership. But yeah, it has been and, and I think, Kate as well, I’ve, I’ve always wanted to be a mom. And I always I don’t know, I’m a very big planner. And that was just always something that I wanted. And I think it was even back then. I was thinking about, well, how does this work? How does this full time job thing work? When I want to be a mom, and and I actually was doing some contract work before I then went into full time for lady that had three kids and worked for herself. And I think that gave me that like, planted that seed of oh, this is cool. Okay, so she can work at her. Like, she can work at home on the dining table around the kids. You can choose her own projects, choose her own clients. Yeah, it’s it’s hard work. But a lot that I like the lady there. And so then, yeah.
Kate Toon
Yeah, there’s a few things I wanted to dig into there. So you know, like starting your own business so young. I mean, it seems young to me, like in your mid 20s. I don’t even think I knew who I was by then. That that what what was the instigates for that? So you can’t like like, again, it’s like you did with a contracting a bit of freelancing. What ain’t like digital marketing copywriter? Yeah, yeah. Yeah. And then so started off as a freelancer. And when did you kind of move into kind of, I’m going to do our fingers. That passive income.
Emily Osmond
Yeah. So that was, I think it’s coming up to four or five years. Probably four years. Yeah,
Kate Toon
She’s struggling with these she needs. It was it. But it’s been a while. Right. But yeah. Competence. And and again, I don’t mean to sound, patronizing cow, relatively young person. Yeah. Be in that space. Do you know what I mean? And so, you say you’re a planner. And you know, people often ask when’s the best time to start business? When’s the best time to have a baby? And there is no good time. But did you plan? The baby? Did you think right? Well, I’m gonna I’m gonna wait till I’m about 33. That’s when I’m going to have my baby. And this steps I’m going to take beforehand. Did you plan it? Or was there a spreadsheet?
Emily Osmond
Okay, well, yeah. My partner is even more of a planner than me. So he probably does have a spreadsheet with our life in it. But I’m probably in my head back then. I thought I haven’t had a child around 30. And that yeah, happen. And yeah, and then we were kind of trying for a year or so. And wanting one. But it’s um, yeah, it’s interesting, I guess. Now on the other side of that, realizing, wow, I just had no idea.
Kate Toon
No, there’s nothing that prepared you, sir. I mean, I read, I read the books, people give you advice, that, you know, then you have the baby. And I mean, of course, millions of people have babies all the time. But it does feel like you’re the only person going through it. And it’s such a struggle. Yeah, that’s let’s talk about that. Let’s first of all, what pre planning did you do? You got pregnant? How did you think right? Well, I’m going to change my life. And I’m going to maybe do two hours a day, blah, blah, blah. Did you make any plans? Yeah, last year, what the plans were and then how much you abandoned?
Emily Osmond
Sorry, for some reason, in my head, I thought, three months was a good amount of time to kind of kind of step back in the business. I don’t know where I got three months from. Maybe it maybe it’s because so my son Landau. He’s nine months now. He was born in September. So maybe I thought, Okay, I’ll kind of take the rest of that year, semi off as much as you can when you run the membership. And then I’ll get back into work in the new year. He’ll start daycare. That was kind of my plan. Yes. So for me, like the biggest, I guess time commitments in my business are producing my podcast. Do you like it?
Kate Toon
I mean, I don’t do much of it. Now. I’ve managed a lot of it. But yeah, it’s about six to eight hours. Work, I think end to end by the time you’ve organized it, recorded it, edited it coded it. Got it out on the socials.
Emily Osmond
Yeah, so quite a lot. Hey, so I thought right, I’ll pre record or re share. Yes. So it’s for those three months. About Three months worth maybe a bit less. I’m in my so then I was also running a mastermind that finished about a month after I think when I was born. And then I’ve I’ve got my membership in watermarking collective so that was still running while Lando was born, and so I did. I just reduced the number of coaching calls I did for a month or two in there. Yeah, yeah. Sorry. Is that running?
Kate Toon
That’s yeah, I have to ask, is it after Lando? Calrissian.
Emily Osmond
Oh, who’s that? No.
Kate Toon
Who’s Lando named after?
Emily Osmond
Well I just liked the name, but I did hear Lando Norris.
Kate Toon
Lando Calrissian. He’s a character in Star Wars.
Emily Osmond
Oh, someone said that to me. But But I haven’t actually watched Star Wars.
Kate Toon
So you’ll have to go and see it. I think I’m getting it right. We’ll have to Google it after this. Well, that sounds like good. I mean, and obviously, you’re incredibly clever for setting up a kind of passive fee business where you can dial it up and dial it down. Because memberships are an interesting model. And that people are frightened of them, because they are such a massive commitment, but they’re actually not. So I like that they’ve done that. So you had a bit of a plan. Yes. pre recorded podcast mastermind finishing up turning down a little bit the content in the in the membership. Obviously, everyone’s excited for you in this Yeah. Once you’ve built a loyal audience, it’s quite relatively easy to say, Hey, I’m not going to be around as much for the next couple of months and people are going to be that so care. So then you had Lando? Yes. And then you came back to life. And it’s like, how are things changed since it’s since you’ve had Well, I think Kate
Emily Osmond
like, so we must have been so lucky. Because the first three months, I felt so Lando like I felt like I had way more time than I thought I would. Yeah. Me and my partner. Oh, my God, we must have been so annoying for people. But oh, this is what you know, this is not as high as
Kate Toon
those couples. No, no, I’m just gonna stop the podcast right now.
Emily Osmond
Not now. Not no. I’m saying in
Kate Toon
those first few months. Yeah, that’s when the sleeping and yeah, yeah. And
Emily Osmond
so I’m like, Oh, this is all right. And so I might have got more time than I thought. So I was like, I’ll do a little promotion, I’ll. And then what I did was I’m like, I think I’m going to redo like my evergreen funnel. So I’m going to just change up the class and I’m going to change I’ve changed the pricing structure on it. And then the little things, but and then Lando stopped sleeping. And so then I have a half bill out everything. Oh, God. And I remember, it was like he suddenly then went to 20 minute cat naps during the day, which was a struggle to get him to sleep, waking up more at night. And I was just like, how is am I ever going to work again?
Kate Toon
Well, that’s not being awful. That’s reassuring Adobe and smooth sailing. So I mean, yeah, you’re in the thick of it now. Yeah. deformation. Have you found that that is, has changed the way you think? And you find out? Yeah, you know, it’s really, it’s really changes your neural pathways and makes it very sluggish. Right? Yeah.
Emily Osmond
So so let’s say those first three months, I’m like, Okay, this, like, this is super hard. And this quiz is being doable, but I’m like, but I have more time than I thought I would. And then I remember Googling, like, how much do babies sleep when they’re four months? How much do they sleep when they’re five months? Six months? Oh, my God, what? How am I gonna work? They do like an hour or two a day. And, and I because my plan was maybe daycare around the three months. And then I think I was so in the thick of the parenting. I’m like, I can’t even imagine. Like, that’s not happening right now. I don’t, I’m just trying to get through the day. Yeah, like, ooh. And so now he’s nine months, and I have found those these last, let’s say six months or so extremely challenging.
Kate Toon
And I think I wrote about this in the book. And I think it started pretty badly for me, and it kept on pretty badly. You know, I wrote about this in the book. And I was in a cafe. I’ve told this story a million times. So forgive me listeners, if you’ve heard, I don’t know if it was pivotal. No, you haven’t heard in a cafe. You know, I’ve managed to get myself dressed and out of the house with my child, which is a massive achievement. Some days we know. And I was going for my coffee. And it was like the moment and that was my little moment because I pretty much so located my son for the first year because my partner was not on board. He came on board, but that first year was hard, having a coffee. And Orion is crying and crying and crying. And for whatever reason I decided not to do a dummy God don’t know why, you know, I’d read a book that said something, you know, you know what we’re like, and some man comes up to me in the cafe and I’m like, he’s about to have a go at me. You know, here we go. And he just leant over and he said the phone She has just shit. And then he left. That was it. That’s all he said. And it was so great to have someone acknowledged. Clearly, I can hard. And it doesn’t matter how organized you are, how many spreadsheets, how many how good your kid is, I’m doing everything. It’s just really, really, really, really, really hard. Yeah. Let me ask you about the daycare thing, because this is yes. That’s a hard decision for I think moms, maybe more than dads. Yeah. You know, how did you come to that decision? And how did you feel about it? Because a lot of parents feel very guilty about that. And how did you know that for yourself?
Emily Osmond
It’s weird, because I haven’t. I think I haven’t had any innate guilt. Yeah, that’s the right word. But I have questioned it because of what other people have said to me.
Kate Toon
Yes, gosh, that’s where the guilt comes from.
Emily Osmond
And this is the same with the dummy Kate because I got given some dummies. And I was and I had a dummy as a kid and, and I didn’t question it into other people’s that are he’s a dummy, baby, is he? And I’m like, oh, so then I start Googling. Is this a bad thing?
Kate Toon
So much, you know, breastfeed, I saw a great meme. Again, this is in the book. So great meme, and it said, but my kid just got a face tattoo, bottlefeed your kids, it doesn’t matter. Which I you know, and there’s a big chunk of the book that talks about this kind of, we really want control. That’s what’s really hard, I think about the first couple of years is when we’re not in control, the baby’s waking up, it doesn’t stick to the schedule. You know, we want we think we’ll go down this path, and then we question it, and we question that. And we’re always terrified that every decision we’re making is the wrong decision. You have a dummy. Eight years later, kids teeth are gonna be all over the place. Or, you know, but it’s like, your kid will not have a dummy when they’re 18. Yeah, they will not be still having a dummy, your cosleeping they probably won’t.
Emily Osmond
Exactly ends up in our bed. Yeah, I’m like, he’s not gonna still be in here where it is. Yeah. Yeah. The daycare thing. For me, I it just had to happen. I’m like, if he doesn’t do it, then I can’t work.
Kate Toon
And you need money. And that is okay.
Emily Osmond
Like, out? Am I just meant to stop my business?
Kate Toon
Well, yeah, exactly.
Emily Osmond
Is that what? And so? He’s, like, really happy at daycare. And but i have i Do you sometimes think, should I like, is this going to impact him long term? Like, is there something wrong with this? Yeah, you don’t okay with it? He seems really happy.
Kate Toon
Well, I mean, that’s what it needs. Right?
Emily Osmond
Exactly.
Kate Toon
It’s gonna be someone somewhere that writes a comment on a post, because that’s what people like to do. People are just sitting out waiting to be offended. So I put my son in today, companies about a year and a half for a couple of days a week. And I would have done it earlier. If I could, I couldn’t get it. And it was,
Emily Osmond
Oh my gosh, I was really lucky with that.
Kate Toon
It was revolutionary for me. Yeah. And I thought that I would, you know, he’d go in, I’d spend seven hours working and it’d be amazing. And that to be honest, I didn’t because I was just frickin exhausted. And I needed a couple of hours on those days. For myself, you know, but I’m coming. I mean, I know I’ve gone completely off script, Emily. And I do have I haven’t even looked at the script. Let’s talk about your week now. Yeah. You know, like Monday, Tuesday, Wednesday, Thursday, Friday, like, how does your week look? And how do you structure things now? We’re human and a bit of daycare support and your husband your partner? How does it all work?
Emily Osmond
Yeah. So Lando does daycare at the moment, Monday, Tuesday, and he’s just starting Thursdays as well. Yep. And all of my calls are on a Wednesday, like for my coaching. That was good. To have Wednesdays available. Yeah. Okay. But we’re in a really lucky situation that my partner works at home as well. So we have that flexibility. So he will he has landed on Wednesday morning. Yeah. But he’s like, shorter. You could get him in on a Wednesday. I’m like, No, I can’t. So you’ve gotten them.
Kate Toon
It’s also good for him to have some quality. time with him. Yeah,
Emily Osmond
exactly. He’s very happy to do that. So yeah, so currently, it’s Monday, Tuesday, just getting into a Thursday as well. And, like, I’m still figuring out so I took, like I said, for me, the podcast is kind of a fair chunk of what I do.
Kate Toon
And the reason I keep doing that is that’s a real good source of lead gen as your members Yep. Yeah. But
Emily Osmond
also okay, I’ve taken I just decided I’m just gonna take a month off it, which I haven’t really given myself permission to do. No one. No one cares. Exactly. I’m doing this. Like, I can take a month off. A little break and I’m like, This is really nice, actually.
Kate Toon
Do a weekly off fortnightly, or weekly?
Emily Osmond
Yeah, I used to do twice a week. But yeah, I do weekly. And I think as well, Kate, you asked before around the sleep deprivation in their brain, well interpret exactly brain fog. And I was finding that and I did a talk, probably when I agreed to it when Landau was six weeks old. And, and I think he was probably five or five months or something when I did the talk. And I was Googling, like, what is marketing? Like, what even is my like? What do I even know? Before this? Like, I don’t even know what I know. Just focus beyond wild.
Kate Toon
Hey, look, I’m 49 my son’s 14. I still Google what’s marketing? Come on. Someone asked me for a profit definition. I’m like, It’s stopping things and emails. So I get that Yeah. So you know, your week doesn’t have like, Okay, please structure it doesn’t have every Monday at nine o’clock. I.
Emily Osmond
So Mondays typically have been, I have a couple of hours. They’re dedicated to podcast interviews. So I have that in my, like, Calendly set up 12 to two will be podcast interviews. Then Tuesdays, we’re kind of, I guess, working on the business content, that type of thing. Wednesday mornings, but this is like a lot more time than I’ve had in the past year, because he’s just really getting settled in now. So it’s quite luxurious. And, and like you said, Kate, it’s not even filling all that time with work. Yesterday, I dropped you off. It was Monday, I got back to my laptop on my I’m so tired. I took a few hours just to get into work.
Kate Toon
I love that.
Emily Osmond
I had a coffee. I was like, what is marketing?
Kate Toon
Who is Emily Osmond. Google her?
Emily Osmond
And this is the other thing, Kate? And maybe this is becoming a mum. As I’m running my business. Yeah, I’m also questioning everything. Does this still feel good? Is this still right? Is this still what I want? Is this crap? Like, is this way of doing things actually BS like that everyone’s doing? Like, I’m kind of just reexamining or examining.
Kate Toon
You’re having a bit of an existential crisis. Yeah, perfectly normal. And I love it. And I’m so glad. Because all the best people live in a permanent state of existential crisis. If you’re not listening, what you’re doing pretty much every other day, then I don’t think you’re normal. So I love so I can I can ask you a couple of questions. You know, you say you use Kalindi? What other tools? Do you use the kind of structure which you use? Yeah. Geez,
Emily Osmond
yeah. I’m so. So really, at the moment, my week is I have maybe one coaching call that I do with modern marketing collective. I might be on podcasts, and I might do my own podcasts. And that’s the irony locked in to
Kate Toon
the rest of the time is kind of do Do you want? And one thing I’m interested, there’s two questions I have from that. Obviously, financially, you know, therefore, you had a capacity and you don’t need to go into exact figures. But before you had no capacity to earn a decent amount, how much is having a kid impacted your income? Like looked at that and gone on? Yeah, he’s down by 50%. On my profitability. Have you looked at those figures?
Emily Osmond
Yeah. Yeah. So revenue is down. Profit is, is down a bit, but not as much as the revenue.
Kate Toon
That’s good. I don’t care about revenue I’m all about the profit.
Emily Osmond
Exactly. And it makes sense because I didn’t do and run my mastermind. I didn’t run a retreat. I didn’t run because of this other event. I didn’t do a launch.
Kate Toon
Yeah. So yeah, that makes sense. Yeah, that’s what the profitablity, the moolah, which is great. Well, yeah, similar.
Emily Osmond
A little bit down. But I also read looked at all my spendings do I need to be doing this? Do I need to be doing this? And also, I think as well, okay. In those early months, I’m like, awesome. Let’s go, let’s, I’m bringing in like this person, they’re going to help me do this. And then like, I actually don’t have brain capacity to brief them, like a Facebook ads person, amazing, beautiful person. But I realized after a few months, I just don’t have capacity right now to drive this.
Kate Toon
I love that you’ve had that moment as well, because you still need to be the driver in your business. No matter who you get in to help you. You need to be briefing them well, monitoring their results, the number of times when I’ve gone oh, I’ll just let them get on with it. And then three months later, I look and I go well, this is not what I wanted to try. It was my fault because I didn’t I didn’t keep them accountable. So I love that.
Emily Osmond
And then I had a social media person for like a week and I’m like, Ah, I still gotta come up with like ideas. Yeah, I just don’t have capacity for that.
Kate Toon
But how are you feeling about all of this because, you know, in my eyes such an old cow. But in my eyes, you’re still young. Do you know what I mean? You got plenty of time. I’m, I’m, you know, I’ve got. I’m way older than you. And I’m like, you’ve got plenty of time. Right? It’s but how are you managing to keep your ego desire in check and go, This is okay. I don’t need to run a mastermind this year. I don’t need to keep my spot in the queue. Yeah. Is that how you feel? Are you frightened that if you step away, you won’t be able to step back? Are you cool with that?
Emily Osmond
Great question. And this is probably. It’s good timing with speaking. Yeah, as I think it’s been only just in the recent week or two, really, that I’ve realized. That’s okay. I love it. And I was fighting it. I was I was really, and I think the last six months have been me fighting that. And embarrassed, like kind of embarrassed. Because and this is what I mean around questioning everything is essentially just BS like that, we have to be earning this much money. And,
Kate Toon
I mean, it is doing this, it is and when you realize that that’s the secret is it doesn’t mean you can’t still do it. But if you realize it’s, it’s all nonsense, and none of it matters. And you can do it without attaching so much. Yeah, desire and ego to it and so much self worth. So yes, if you want to earn six figures, if you want to earn seven, you can do that. But if that is your deep desire and keeps you up at night, that’s not so great. You know, I mean, there’s a difference between wanting it and needing it. It’s a subtle difference. So I love that you’ve had that because I don’t think I had that epiphany until a lot later. You know, I spent the first year trying to pretend I didn’t have a kid and doing everything. Yeah. And then the first three years were really, really hard. And then when he went to school, that’s when things really kicked off. And I started doing all this passive income stuff. And then I spent many years in the wilderness, you know, seven, when he was 7, 8, 9, kind of doing things because I felt I ought to be looking at other people. And I think the fact that you started younger and had that period without a baby has been to the benefit of you, because you’re way ahead in the business maturity sense than I was by your age. You’re not I mean, so I think this is amazing. I think it’s fabulous. And if you can get your ego in check.
Emily Osmond
Yeah, It’s been a lot of the ego.
Kate Toon
What we do is driven by ego, isn’t it? Yeah, we take you around, because the thing is, you’ve, you’ve done what I will just say from the outside looking in. The algorithms are working against us anyway. So even if you had been posting every day, I’d probably see one in seven posts.
Emily Osmond
Oh, gosh, yeah I haven’t
Kate Toon
If you hav been posting less, you still seem there to me.
Emily Osmond
Oh really?
Kate Toon
Yeah. You know, and I’ve noticed that you’ve got a few little spooky things coming. You know, so you’re doing bits and bobs?
Emily Osmond
Yes.
Kate Toon
And it’s the big message of the whole book, which Emily hasn’t got yet, because you’ve come into my launch and so excited is, is the world will wait so much. Bangle,
Emily Osmond
oh, my God,
Kate Toon
no, you could, you could leave for two years and come back. And if you’re really honest with yourself, no one would care. And no,
Emily Osmond
and it doesn’t matter if they do care. No, because there’s mucus like this is me. And my life. Yeah. And and do you have you heard the word, the term matrescence before?
Kate Toon
So this is what sounds like a vaginal cream.
Emily Osmond
This is what I’ve been like delving into the last week or two matrescence . Well, I think that’s how you say it, but it’s like adolescence, but it’s when you become a mother. Oh, yeah. And so it’s actually like, yes, you change. Your body changes, your mind changes, your brain changes, everything changes. And especially now in the era that we’re living in where women do, or a lot of women, many women have careers before they have children. And it’s grappling with, well, how, like, how does that work? How do we do both? And realizing like, yeah, that it’s, something’s gotta give,
Kate Toon
and it’s a sense of identity as well, like you have identity and what you do, you know, and once you take that do away, and it’s just you and your AV up at 3am. In the morning, you do sit there going, Well, who am I? Who am I? When you take all this away? You know, if all my followers went on Instagram, and everything happened, who am I? Am I happy? Is this is this actually making me happy? Day in day out? And those are big questions and hard to answer when you’ve had no sleep as well. You know, so, I love that you’re, I mean, I don’t love it for you. But it sounds like you’re going through it. You’re coming out the other side. You’re working in real
Emily Osmond
life. I’ve seen a little bit of lightness because it has been and yeah, I just felt like I’m not coping here now and and I love that you’re doing that you’re booking your podcast because I was in a searching mode like where like everyone else who’s talking about this? Yeah. Making it like it’s nothing for it’s not normal.
Kate Toon
It’s not easy. It’s incredibly hard. As I said the first year, I honestly think is just shit. If you’ve managed to get up and put a bra on, you’re winning. You know, I don’t know whether you have a brown or not and I don’t need to know. But when you know,
Emily Osmond
I put on my special non breastfeeding bra for you today.
Kate Toon
I love that. Thank you. I don’t have a bra on. Everyone has a bra on. My dog has a bra on. dog’s birthday today. I just started telling you how old he’s 16 Oh, wow. I know. So they got my dog before I got my baby. I’ve gone on a tangent now. These are all such great questions. I’m so glad that you’ve been so honest about them.
Emily Osmond
No really because-
Kate Toon
I have someone like you. I’m not being funny. But from the outside. You look you know you do look super glam. Your business looks like a well oiled otter sliding along. You know, you’ve got your followers. You’ve got your podcast to someone from the outside. That’d be like a big Emily Osmond so bloody heavily Osman can go Yeah, actually, it’s horrible.
Emily Osmond
Yeah. And I have an amazing assistant OBM like I couldn’t, I think that takes a lot of pressure off. Because she is in the day to day managing emails and inquiries and flicking me through things. And, and I’m, and I was chatting with one of the moms at the daycare drop off. And she said to me, because she runs her own business we connected and, and she said, Yeah, I felt like that first year, I was just in constant apology mode. I’m like, Oh, thank you for saying that. Like, thank you for being honest. Because that’s kind of what it feels like. There’s that email there. And I haven’t quite got back to that. I just don’t, because I got to sit and think and that is half of the time to
Kate Toon
you know, the thing is, as well, like, we spend so much time trying to pretend that we’re just coping with everything. Yeah. And often when I find because I still have apology months, you know, I’m in it at the moment, because of the book tour and everything I’m not on. It’s on it as I usually am. But often when you say to someone, you know what, I’m not going to hit that deadline. I can’t make that call. I can’t do that thing. They go Oh, thank God, because I couldn’t either. I’m struggling to and then you’re like, Oh, me too. And the relief that the collective relief. You know, that wonderful joy when you have a zoom booked in and someone else cancels it. Like I live, you know, annoyed in the slightest. And I think that forgiveness, that public forgiveness of the fact that we’re not all coping perfectly all the goddamn time, whether we’ve got babies or teenagers or whatever. I think we need a lot more of that. Emily, look, I didn’t I don’t think I asked you a single question I plan to ask you. But I feel like this was the conversation we both needed to have. super refreshing. And I just want to say thank you for coming on the show. It’s been amazing.
Emily Osmond
You’re so welcome. And yeah, I just think that there’s the prep, like, it’s the practicalities of making money. Like we can’t ignore that. And also at the same time, looking at what needs to happen now. And what can wait, because I’m in this business, hopefully for decades to come. And you know, hopefully, my brain and my ideas, and all of that is still going to be there. And it’s not going away this year. So if I can embrace, like, yeah, my own ego and my own expectations of who I was going to be before I actually became a mom. And realizing I’m not Superwoman. Like it’s Yeah. And I just Yeah, I think what you’re doing and the conversations and the book when I read it, and, and this, it’s like, we’re being having the conversations that yeah, this is super hard. And like, there isn’t, it’s, I don’t think there’s a solution. It’s just figuring it out for each of us. What, what we’re willing to do, and that’s individual.
Kate Toon
Yeah, I think that’s exactly I mean, you’ve looked literally pretty much some summarize the summary of my book, which is saying, you know, workout, the least you can do the money that you need to make in the time that you have, manage that ego and that expectations. Look after yourself and realize this is a marathon, not a sprint, we want to be doing this for years and years. If you’ve got everything done this year, you just make up new stuff. So the world will wait. You’re so right. Thank you, Mr. Articulate. No, no, that was very articulate. We both summarized it. Well. Well, thank you so much. Where can everybody find out more about
Emily Osmond
Got you. Yeah, absolutely. Just Emily Osmond. So Instagram website podcast.
Kate Toon
Well, I’ll include links to all of those things. Thank you so much, Emily.
Emily Osmond
My absolute pleasure.
Kate Toon
Well, we went completely off script. But I, I think we’ve covered some really important stuff there. You know, am I doing what I want to be doing? Is this right for me? Do I believe what I’m putting out there? I think a lot shifts when you have kids and their shifts again as they get older and older. So I just want to thank me for being so honest and open. Because we need more chats like that don’t know we need more Emily Osmonds in this world. So like if you enjoyed listening to the show, it’d be great if you could leave a rating or review on ITunes or Stitcher We’ve run out. So please take a minute after the show to leave us on. I’d be very grateful. If you want to buy the book. You can get it on booktopia Amazon or via my website. All good book shops are stalking it now. And finally, if you want to continue this kind of conversation, come and join my Facebook group, the misfit entrepreneurs, not your usual business group a bit more honest, a bit more real, a bit more daft and it’s for other busy business owning parents just like you. So hey, until next time, remember, the world will wait and happy juggling
