Detailed Information

I’m a legal design writer, legal prompt engineer, legal copywriter, former lawyer, and SEO copywriter.

I help in-house teams and forward-thinking law firms bring creative legal solutions to life with a bunch of specialised skills to produce reader-friendly, authority-building website content.

I accept briefs for legal design projects. Legal design is about using a multidisciplinary approach, applying design principles to legal issues to find human-centred solutions.

I was one of the first to complete Bond University’s legal design course, so I’m trained to lead a design project from start to finish.

Learn more about the role of a copywriter in a legal design team. 

I also accept copywriting briefs for projects such as:

  • SEO webpage copy
  • blog posts
  • professional profiles
  • media releases
  • chatbot flows
  • case studies
  • whitepapers
  • editing AI-generated content
  • AI-created workflows and processes
  • sales pages.

You can view samples of my work on my website.

As a legal copywriter with a background in private legal practice, I understand how to:

  • craft content for law firms
  • communicate legal concepts in plain English
  • deliver the information in an engaging way
  • maintain a professional tone of voice.

I use my SEO training to create copy that’s designed to perform in search engine rankings. SEO is a critical marketing tool for any business, including law firms.

Since ChatGPT revolutionised content creation, I’ve been upskilling in prompting. I have professional memberships to monitor updates and regularly network with other AI promptsmiths. I use prompts and bots to engineer legal documents.

As a sales page copywriter, I create effective, well-considered SEO sales pages. (And PS, sales pages don’t need to be cheesy, sleazy or squeezy. Check out my website for a sales page that avoids all of these nasties).

I’m also an experienced recipe developer with a published cookbook.

Visit my website to learn more about my skills and services.

I am a
Copywriter/ Editor, AI
Reviews & Contact
Showing 1 - 10 of 11
Andrew Davis, Investigative Services Group
5.0
·
ISG recently engaged Kate Crocker to write content for our business websites starting with our corporate investigations division. We found working with Kate to be a smooth process and were kept up to date on developments as she progressed with the project. Kate is a knowledgeable copywrit […]
Kate Toon, Stay Tooned
5.0
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An excellent and efficient proofreader, easy to work with and affordable too.
Karen Stanley, Stanley Law
5.0
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I worked closely with Kate when she provided legal content for the website of a law firm that I worked for. Her writing is not only legally accurate, but also easily digestible. Writing good legal content is hard and time-consuming, but Kate’s legal qualifications mean that she understand […]
Trevor Withane, Ironbridge Legal (formerly Blackwattle Legal)
5.0
·
Kate is a first-class writer, and her work is very well optimised for search engines. We have had Kate optimise our work for SEO, and she has done a great job increasing readability for mobile phone viewing etc. More than her work-product, Kate is thoroughly nice to work with.
Kain Vodic, Marketing Catalyst
5.0
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I’ve worked with Kate on projects including a corporate brochure and digital marketing strategies for law firms. Kate’s work has been of a high quality, on time and with excellent attention to detail. Importantly, her services are competitively priced with the needs of the client being th […]
Nicki Jennison, Fitness Faster (formerly Bike Blitz)
5.0
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I recently engaged Kate to rewrite the copy on my website and increase my SEO through better keyword selection. Kate had come highly recommended by my website designer. Although Kate was slightly more expensive than another SEO analyst I decided employ her services as she had the copywrit […]
Hayley Boswell, Defence Kidz
5.0
·
Kate is professional, thorough, easy to work with and provides a high level of service. She has made my life so much easier! Often I need last minute assistance and guidance and Kate has quickly gone the extra mile to correct any issues I’ve had and with great results.
Jodie Bradbrook, Bradbrook Lawyers
5.0
·
Kate Crocker is a superstar copywriter.   Working with her is a dream.  She has a unique ability to turn what I want to say in words that sound more like me than when I say them myself!   She is a must have for any lawyer wanting to publish in a way that makes people stay awake – not fall asleep!
Sharon Kerlin, formerly of Barwon Community Legal Service
5.0
·
We recently engaged Kate Crocker to write the legal content for our new website. We chose Kate because of her experience creating plain language, reader friendly content on complex topics. We found Kate to be extremely organised with excellent attention to detail. Kate is a professional c […]
Amy Fisher, Succession Legal
5.0
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I recently engaged Kate Crocker to write the legal content on our new website with a brief that it be engaging and educational. I chose Kate because I found her work on other sites to be clearly expressed and very user friendly. Working with Kate has been an easy and enjoyable process and […]
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