I help home builders, engineers and others in the construction industry grow their brand and win more clients. However, on occasion I also take on clients from other industries.
I love writing Search Engine Optimised (SEO) website copy and case studies. I also enjoy helping businesses with their Tone of Voice Documents, Cabability Statements and blogs.
I have a knack for collating information and rewriting it in a way that’s easy for my clients’ target audiences to understand.
My aim is always to educate and empower clients so they feel confident about the steps they are taking to grow their businesses.
“Our business operates in a very technical and niche area of engineering. Whilst we think that is fascinating when we write about it, it often comes across bland and boring. What’s more, we find the writing process frustrating and once you factor the time in, it’s expensive as well. Cathy takes that pain away for us! Cathy has a unique ability to listen to our deeply technical engineers, determine what’s important to our target audience, and then write it up in a way that they find interesting and engaging. Cathy also interviews our clients and is able to get meaningful feedback and quotes that we are not able to get ourselves. I have no hesitation in recommending Cathy’s services to others.”
Blake Boulton | Water Modelling Solutions
“Cathy understands the Building, Construction and Design industry making the whole process smooth and effortless. Cathy is extremely easy to work with and is genuinely passionate about her work. We were extremely happy with the final copy. The language and word choices were clear, professional and worked to communicate our brand identity.”
Simon and Ann-Maree LaDelfa | SLD Projects