Detailed Information

What do you get when you cross a copywriter with a psychologist?


I’m Caitlin, a psychologist turned brand copywriter for personal brands and creatives.

Combining my psychology background and writing, I help you find and document your brand’s voice, making it easy to outsource writing while keeping it sounding like you, without the 1000s of edits.

My SEO website copywriting helps “unboring” brands get found by Google while also sounding like their fun and approachable selves.

When not adding the latest Who Gives a Crap advert to her copy swipe file, you’ll find her sitting on a Queensland beach, or getting bossed around by her mini schnauzer, Heidi.

✨ Website Copywriting
✨ Tone of Voice Development
✨ Brand Voice Guides
✨ Brand Messaging Guides

Contact me for a free copy chat

I am a
Copywriter/ Editor, Psychologist
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