In this Masterclass, Kelly will cover:

• Why a book is more than just a business card with thud value
• Why the right book becomes the backbone for your marketing strategy
• How to identify your best commercially viable book idea
• What publishers are really looking for
• What every author gets wrong and how to avoid this
• How to confront big questions like “will anyone read my book?”

 About Kelly:
Kelly Irving is a best-selling book coach, editor, and creator of the Expert Author Community – a global coaching experience that has launched hundreds of award-winning authors into the world. She nurtures business owners to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing. In fact, she’s never had a book pitch rejected by a publisher.

In this Masterclass, Dave will cover:

• Where the heck? studio versus home
• What the heck? choosing a microphone/headset
• When the heck? leaf blowers, customers and noisy birds
• How the heck? Zoom, Riverside and free apps
• Who the heck? sharing your soul
• Why the heck? WTF are you doing this anyway?

About Dave:
Dave Stokes helps independent authors create engaging audio to match their podcast, audiobook or social media aspirations. We call ourselves author2audio, and love to spend an hour or so chatting about what you want from your storytelling.

In this Masterclass, Sarah will cover:

• An overview of the publishing process and what’s involved.
• Start with your goals and a strategy in mind from the beginning.
• The pro’s and con’s of traditional publishers vs. hybrid vs. self-publish.
• How to successfully self-publish & DIY your book.
• What is hybrid publishing, and why you might choose it.
• How to find the right hybrid publisher for you.
• Common pitfalls in the publishing process.
• Keeping your expectations realistic.

About Sarah:

Sarah Walkerden, at The Rural Publishing Company, is a successful multi award-winning copywriter and author, turned hybrid publisher with a focus on supporting rural, regional and remote authors and business owners. Together, with husband Toby, they aim to unearth some of the amazing literary talent that exists across regional Australia, and get many long-forgotten manuscripts out of dusty drawers, and into readers hands.

In this Masterclass, Kate will cover:

• Choosing the right book title
• Creating a solid sales page
• Writing a great media kit
• Creating PR angles
• How to run a book launch
• A million marketing ideas – which ones work best?

In this Ask Me Anything session, Lesley will answer questions and give advice from her perspective as a publisher on what they’re really looking for in a business book.

About Lesley:

Lesley is a hands-on publisher who loves the whole publishing process, from commissioning, content development and editing, production, sales and marketing. She believes that every book should be a quality publication that its author is immensely proud of. Lesley has 30 years’ experience in the publishing industry, for the majority of the time specialising in business, leadership and investment books. She has worked for small, private companies and contributed to their growth and for two global companies in senior management roles. Lesley founded Major Street Publishing in 2009.