Business Book Boost

So, you
want to
publish a
business book?

Learn how with the
Digital Marketing Collective

Kate
Business Book Boost

So, you want
to publish
a business
book?

Learn how with the
Digital Marketing Collective

​I get it, you’ve seen everyone and their dog publish a business book, and you’re wondering whether you could too.

But you’re unsure about the costs, the time involved and the literally of how to get it from your mind, onto paper and into the shops.

JOIN THE BUSINESS BOOK BOOST!

6 TRAINING
SESSIONS

5 EXPERT
SPEAKERS

PUBLISHING
AND SELF
PUBLISHING

ONE YEAR’S
ACCESS

BONUS
GOODIES

WHAT WE’LL COVER

We’ll tell you all the secrets the fancy pants entrepreneurs don’t want you to know including:

  • Whether it’s better to self-publish or go down the traditional route.
  • Exactly how much it costs to get a book published
  • How to write the perfect pitch
  • The timings and effort involved in writing your book
  • The tactics and tips you need to market your book
  • How to get your book on audible

And so much more!

SPEAKERS

Kate Toon

Author
Six Figures in
School Hours
Kelly

Kelly Irving

Book Coach and
Editor
Lesley

Lesley Williams

Founder
Major Street
Publishing
Dave

Dave Stokes

Founder
Author to Audio
Sarah

Sarah Walkerden

Founder
The Rural Publishing
Company​

PRESENTATIONS

We’ll be sharing the following presentation in the Business Book Boost

Kate Toon: My book writing experience: Pitching and writing

In this Masterclass, Kate will cover:

  • How I developed the idea for the book
  • The why behind my business book
  • Producing the pitch and tailoring it for each publisher
  • Choosing a publisher (and who rejected me)
  • How I wrote my manuscript in just 6 weeks
  • My proofing and editing process
  • Working with a publisher – what to expect

About Kate

Kate Toon is an award-winning entrepreneur author, speaker, educator, podcaster, and parent to one human and one fur baby. From her humble backyard shed she masterminds an ambitious business universe, helping thousands of other humans to build their own version of success through digital marketing business know-how.

Kelly Irving: How to write a book that markets and differentiates your brand

In this Masterclass, Kelly will cover:

  • Why a book is more than just a business card with thud value
  • Why the right book becomes the backbone for your marketing strategy
  • How to identify your best commercially viable book idea
  • What publishers are really looking for
  • What every author gets wrong and how to avoid this
  • How to confront big questions like “will anyone read my book?”

 About Kelly:
Kelly Irving is a best-selling book coach, editor, and creator of the Expert Author Community – a global coaching experience that has launched hundreds of award-winning authors into the world. She nurtures business owners to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing. In fact, she’s never had a book pitch rejected by a publisher.

Dave Stokes: How to record your book and get it on Audible

In this Masterclass, Dave will cover:

  • Where the heck? studio versus home
  • What the heck? choosing a microphone/headset
  • When the heck? leaf blowers, customers and noisy birds
  • How the heck? Zoom, Riverside and free apps
  • Who the heck? sharing your soul
  • Why the heck? WTF are you doing this anyway?

About Dave:
Dave Stokes helps independent authors create engaging audio to match their podcast, audiobook or social media aspirations. We call ourselves author2audio, and love to spend an hour or so chatting about what you want from your storytelling.

Sarah Walkerden: Everything You Need to Know About Self-publishing & Hybrid Publishing

In this Masterclass, Sarah will cover:

  • An overview of the publishing process and what’s involved.
  • Start with your goals and a strategy in mind from the beginning.
  • The pro’s and con’s of traditional publishers vs. hybrid vs. self-publish.
  • How to successfully self-publish & DIY your book.
  • What is hybrid publishing, and why you might choose it.
  • How to find the right hybrid publisher for you.
  • Common pitfalls in the publishing process.
  • Keeping your expectations realistic.

About Sarah:

Sarah Walkerden, at The Rural Publishing Company, is a successful multi award-winning copywriter and author, turned hybrid publisher with a focus on supporting rural, regional and remote authors and business owners. Together, with husband Toby, they aim to unearth some of the amazing literary talent that exists across regional Australia, and get many long-forgotten manuscripts out of dusty drawers, and into readers hands.

Kate Toon: My book writing experience: Marketing and PR

In this Masterclass, Kate will cover:

• Choosing the right book title
• Creating a solid sales page
• Writing a great media kit
• Creating PR angles
• How to run a book launch
• A million marketing ideas – which ones work best?

Lesley Williams: What a publisher looks for when publishing a business book

In this Ask Me Anything session, Lesley will answer questions and give advice from her perspective as a publisher on what they’re really looking for in a business book.

About Lesley:

Lesley is a hands-on publisher who loves the whole publishing process, from commissioning, content development and editing, production, sales and marketing. She believes that every book should be a quality publication that its author is immensely proud of. Lesley has 30 years’ experience in the publishing industry, for the majority of the time specialising in business, leadership and investment books. She has worked for small, private companies and contributed to their growth and for two global companies in senior management roles. Lesley founded Major Street Publishing in 2009.

FACEBOOK FEEDBACK

Grab my comprehensive book pitch template which covers everything your dream publisher needs to know about your book (along with several Toon tips about things I’ve learned along the way.

This is an 14 page editable PDF packed with value; it will help you get your pitch over the line but also get your book ducks in a row.

Bonus

BUSINESS BOOK BOOST PITCH
TEMPLATE CHECKLIST

Grab my comprehensive book pitch template which covers everything your dream publisher needs to know about your book (along with several Toon tips about things I’ve learned along the way.

This is an 14 page editable PDF packed with value; it will help you get your pitch over the line but also get your book ducks in a row.

Bonus

BUSINESS BOOK BOOST PITCH TEMPLATE CHECKLIST

Grab my comprehensive book pitch template which covers everything your dream publisher needs to know about your book (along with several Toon tips about things I’ve learned along the way.

This is an 14 page editable PDF packed with value; it will help you get your pitch over the line but also get your book ducks in a row.

Your investment

Displayed prices are GST inclusive where applicable.

If you would like to know the terms and conditions that apply to your purchase, especially regarding your rights and responsibilities, you are welcome to review those here.

MEMBERS

  • All sessions
  • All Q&As
  • Video recordings
  • One year’s access to training content and materials

FREE

NON-MEMBERS

  • All sessions
  • All Q&As
  • Video recordings
  • One year’s access to training content and materials

AU $197 including GST

NOTE: Business Book Boost is free for members of the Digital Marketing Collective Membership. Why? Because I love rewarding my loyal customers.