Kate Toon

Business Coach | SEO Lover | Copywriter | Podcaster |Speaker | Author | Hula Hooper

Helping you build a better business with smart digital marketing

I’m not your stereotypical entrepreneur.


Who is Kate Toon?

Kate Toon is an award-winning misfit entrepreneur, who works with small businesses and big brands to transform their online presence: through powerful SEO, captivating content and all the right digital marketing moves.

Her StayTooned group of companies include the Digital Masterchefs, The Recipe for SEO Success and The Clever Copywriting School Through these, Kate’s helped more than 10,000 other businesses demystify digital marketing, grapple the Google Beast, and grow their success.

An online business success story. A Google Beast tamer.  A straight-talking marketing coach, and a popular educator, speaker, author and podcaster, Kate’s a misfit on a mission: to help other business humans create their own version of success.

With more than 20,000 people in her online communities, Kate’s built a reputation as a business leader who is accessible, relatable and valuable: she’s full of inspired insights and real world know-how.

Kate has extensive experience in the media and as a speaker on all things digital marketing, business success and personal branding, having presented at events around Australia and the world. As a speaker she’s smart, savvy, engaging and enlightening.

Kate runs Australia’s only dedicated copywriting conference, CopyCon, and was named the My Business Awards Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards.

Find out more at www.katetoon.com

What I do

Help you grapple the Google beast

I help businesses big and small get to grips with the Google Beast, drive more traffic to their websites and convert more customers.

Help you be a better copywriter

I help copywriters just like you get organised and build the confidence to win more clients and truly embrace the freelance copywriter lifestyle.

Encourage misfit entreprenuerism

I’ve build a highly successful business without a business plan, rich investors or input from smarmy sales gurus. You can too.

Download bio

Awards and recognition


  • SERPSTAT: No.1 Woman in SEO 2019
  • SEMRUSH: Best SEO community 2019
  • AHREFS: Best SEO Podcast 2019
  • SEMRUSH: Nominated SEO Personality of the year 2018
  • AUSPOD: Nominated Business Podcast of the Year 2019/18

Chat Show Gold

So I don’t know if this will kill my brand or boost it.

But yes, back in the days when I thought white ankle socks and sneakers were a great fashion choice, I was the very first guest to be plucked from the audience on Graham Norton.

I’m pretty sure I went on to inspire the Red Chair.

It’s cringy but also kind of awesome.

And Kylie was so jealous!




Series 1

Series 2

The Recipe for SEO Success Show

The Hot Copy Podcast


Event speaking experience

Here’s just a selection of events I’ve spoken at in previous years.


Want to chat more?

If you’re interested in booking me or want to chat more about your event, please get in touch.