Kate Toon

SEO Lover | Copywriter | Speaker | Author | Hula Hooper

Helping you grapple the Google beast and build a better business.

I’m not your stereotypical entrepreneur.


My Story

I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.

I’ve worked with big brands such as eHarmony, Curash and Kmart. And I’ve helped countless small businesses produce great content and improve their copywriting and SEO.

I’m also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.

I recently published my popular business book, The Confessions of a Misfit Entrepreneur – which also has its own podcast.

I present the Write for Business show for the Dale Beaumont’s Brin.ai app and I’mthe founder of The Copywriting Conference – Australia’s first dedicated Copywriting Conference.

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What I do

Help you grapple the Google beast

I help businesses big and small get to grips with the Google Beast, drive more traffic to their websites and convert more customers.

Help you be a better copywriter

I help copywriters just like you get organised and build the confidence to win more clients and truly embrace the freelance copywriter lifestyle.

Encourage misfit entreprenuerism

I’ve build a highly successful business without a business plan, rich investors or input from smarmy sales gurus. You can too.

High Resolution Photos




Corporate speaking experience

Here’s just a selection of the of the organisations for which I’ve delivered training and presentations, along with some of the recent events where I’ve been a speaker:

Events speaking experience


Want to chat more?

If you’re interested in booking me or want to chat more about your event, please get in touch.