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Kate Toon

Business Coach | SEO Lover | Copywriter | Podcaster |Speaker | Author | Hula Hooper

Helping you build a better business with smart digital marketing

I’m not your stereotypical entrepreneur.


Who is Kate Toon?

Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. She’s also a mad good hula hooper.

Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content.

Kate runs Australia’s only dedicated annual copywriting conference COPYCON.
She presents at events around the world and runs several hugely successful Facebook groups.

Author of the popular business self-help book Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.

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What I do

Help you grapple the Google beast

I help businesses big and small get to grips with the Google Beast, drive more traffic to their websites and convert more customers.

Help you be a better copywriter

I help copywriters just like you get organised and build the confidence to win more clients and truly embrace the freelance copywriter lifestyle.

Encourage misfit entreprenuerism

I’ve build a highly successful business without a business plan, rich investors or input from smarmy sales gurus. You can too.

Awards and recognition


  • SERPSTAT: No.1 Woman in SEO 2019
  • SEMRUSH: Best SEO community 2019
  • AHREFS: Best SEO Podcast 2019
  • SEMRUSH: Nominated SEO Personality of the year 2018
  • AUSPOD: Nominated Business Podcast of the Year 2019/18

Chat Show Gold

So I don’t know if this will kill my brand or boost it.

But yes, back in the days when I thought white ankle socks and sneakers were a great fashion choice, I was the very first guest to be plucked from the audience on Graham Norton.

I’m pretty sure I went on to inspire the Red Chair.

It’s cringy but also kind of awesome.

And Kylie was so jealous!

High Resolution Photos




Series 1

Series 2

The Recipe for SEO Success Show

The Hot Copy Podcast


Corporate speaking experience

Here’s just a selection of the organisations for which I’ve delivered training and presentations.

Event speaking experience

Here’s just a selection of events I’ve spoken at in previous years.


Want to chat more?

If you’re interested in booking me or want to chat more about your event, please get in touch.