Hi, I’m Kate Toon

I’m an award-winning SEO copywriter and SEO consultant with almost two decades
of experience in all things advertising, digital and writing.

I’ve worked with big brands such as Westpac, The RTA, Curash and Kmart.
And I’ve helped countless small businesses produce great content and improve their SEO.

I’m the founder of The Clever Copywriting School – a business that aims to help copywriters build successful business, as well as The Recipe for SEO Success eCourse – Australia’s most popular SEO ecourse.

I co-host the Hot Copy – a copywriting podcast for copywriters, and the Recipe for SEO Success show, where I interview respected SEO consultants to provide practical advice for small business owners.

I also co host The Write For Business show (hosted on the Brin app.)

I regularly speak at events across Australia and recently published my first business book – The Confessions of a Misfit Entrepreneur – How to succeed in business despite yourself.

Last but not least, I am a lecturer at the University of Newcastle teaching courses on SEO and Writing for the Web.


My websites:

As featured in:

Her Business
That's Life
Huffington Post