CopyCon 2022

Hello, I'm Kate

I’m here to help you build a successful, profitable, enjoyable business. Using smart, creative, simple digital marketing tactics.

Digital Materchefs

The Recipe for SEO Success

The Clever Copywriting School

As featured in

About Me

I’m an award-winning entrepreneur, digital educator, SEO and copywriting consultant, coach, speaker, author and podcaster with more than two decades of experience in all things advertising, content and digital.

I’m a misfit on a mission: to help other business humans create their own version of online success.

Digital Masterchefs Group

All that advice. All those courses. And books. And podcasts. All those white toothed, glossy haired marketing types promising you the magic juju solution to all your marketing woes. Pfft. It’s exhausting!

But there is a better way.

Rather than selling a kidney to buy another big bucks course promising the world, why not invest in ongoing support, community and education, at a price you can afford?

In my private membership group,  you’ll get amazing support for your Digital Marketing journey, with regular coaching calls, Q&A sessions, and expert training.

Confessions of a Misfit Entrepreneur

I’m an award-winning entrepreneur, digital educator, SEO and copywriting consultant, coach, speaker, author and podcaster with more than two decades of experience in all things advertising, content and digital.

I’m a misfit on a mission: to help other business humans create their own version of online success.

Speaker

Not only am I a digital marketing and SEO educator, straight-talking copywriting coach, author and podcaster, I’m a confident, entertaining and in-demand speaker.

I’ve spoken at events around the world including Yoast Con (The Netherlands), Digital Marketing Australia, The Copywriting Club IRL (New York), Click Engage Convert, The Copywriting Conference, and countless WordCamp events, virtual conferences and meetups.

Awards and Recognition

Clever Copy Chats Podcast

A podcast that gets back to the sticky, awkward, gloriousness of being a day to day copywriter.
The Clever Copy Chats Podcast shares the woes, the ups, the bitty fist annoyance of a client that won’t use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day.

So come with me on a journey through colons and interrobangs.
Through client Zooms and last-minute amends, we’ll have some laughs and learn a thing or two along the way.

Kate Toon Podcast

Want to know more about my misfit approach to being an entrepreneur? The Kate Toon podcast is all about how to build a successful, profitable, enjoyable business, without selling your soul.

You won’t find me spruiking any get-rich-quick schemes, and I won’t be selling you some
impossible dream of working ten minutes a day from a hammock, either.

if you’re sick of trying to do ALL THE THINGS, optimising the crap out of everything and wasting money on expensive six-figure-business courses, this is the podcast for you.

Recipe for SEO Success Podcast

Tune in and expand your understanding of all things Search Engine Optimisation in a fun,
entertaining way, with advice from experts you can trust.

● On the Recipe for SEO podcast, I chat with guests in the know about all things SEO.

From link building and local search, to ecommerce and engagement, nothing is off limits
when it comes to grappling the Google beast.

Feel the love

Kate is a rock-star. She’s so funny and enthusiastic, your audience will be entertained for sure. But more importantly, Kate knows her stuff.

 

Marieke Van De Rakt

CEO, Yoast.com

IIt’s not every day that you hear the words “Piglet Jumper” and SEO in the same sentence, but this is exactly why Kate Toon is the SEO Guru that she is. Kate makes the scary, techy topic of SEO much less scary with humorous examples that help people understand what SEO is.

 

Julie Warner

President, Independent Business Network Inc.

Kate recently spoke to my mastermind members and she was voted the favourite speaker of the weekend. I chose Kate because she’s knowledgable, funny and delivers content in a way that makes sense for her audience.

Clint Salter

Founder, Studio Success Formula

From the blog

BUSINESS MANAGER – STAY TOONED

I'm on the hunt for a Louise to my Thelma.  A Robin to my batman. And an all-round wing human I'm not searching for a unicorn, but rather a smart, unflappable, dependable person who can compliment my skills. I don't need another me - one is more than enough!  ...

Lessons from a 13 year old Business Owner

"In my years as a business coach (of sorts), I genuinely think that it’s not the most talented people who succeed, or the most passionate, but the ones who are able to turn up, day after day, and do the do. And if a teenager can do that, you can too." My son needs a...

How to tackle parental guilt in your small business

It’s late. I’m in my backyard office laboriously tapping out an answer to an SEO question in my Facebook group - from some dude called Barry. Through the window, I can see my son in the lounge room watching telly on his own. He looks small and a little sad. And it...

Personal Branding Workbook

Learn how to build and grow your personal brand without spending a cent. Establish your brand values, outline your brand personality, find your quirk and get confident about sharing your voice online.

Lead Magnet Training

Struggling to build your email list? This 1.5 hour live training will help you develop an effective lead magnet that drives oodles of emails into your database.

Want to chat?