Hello, I'm Kate

I’m here to help you build a successful, profitable, enjoyable business. Using smart, creative, simple digital marketing tactics.

Digital Marketing Collective

The Recipe for SEO Success

The Clever Copywriting School

Six Figures in School Hours

In Six Figures in School Hours, I share practical and doable tips for parents to run a successful business, make serious money and not burn themselves to a frazzle in the process.

Six Figures in School Hours is a smart, honest business self-help book that gives you the skills, the tools and the confidence to never again need to choose between a successful business and a happy family life.

As featured in

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About me

I’m a business mentor and award-winning digital marketing coach. An online entrepreneur success story. A Google Beast tamer. Straight-talking copywriting coach. And a popular educator, speaker, author and podcaster.

I’m a misfit on a mission: to help other business humans create their own version of online success.

Kate Toon

Digital Marketing Collective Membership

All that advice. All those courses. And books. And podcasts. All those white toothed, glossy haired marketing types promising you the magic juju solution to all your marketing woes. Pfft. It’s exhausting!

But there is a better way.

Rather than selling a kidney to buy another big bucks course promising the world, why not invest in ongoing support, community and education, at a price you can afford?

In my private membership group,  you’ll get amazing support for your Digital Marketing journey, with regular coaching calls, Q&A sessions, and expert training.

DMC Mastermind

Digital Marketing Collective Mastermind

It’s part coaching and mentorshop with me.

It’s for doers, and those willing to get their hands mucky, face their fears and push forward (with me whooping in the background).

Retreat 2024

Digital Marketing Collective Retreat

Do you like the idea of working on your business in a beautiful location? Would you love to spend quality time with other like-minded beast humans? And how about learning from one of Australia’s most successful Digital Marketers?

Confessions of a Misfit Entrepreneur

I’m an award-winning entrepreneur, digital educator, SEO and copywriting consultant, coach, speaker, author and podcaster with more than two decades of experience in all things advertising, content and digital.

I’m a misfit on a mission: to help other business humans create their own version of online success.


Not only am I a digital marketing and SEO educator, straight-talking copywriting coach, author and podcaster, I’m a confident, entertaining and in-demand speaker.

I’ve spoken at events around the world including Yoast Con (The Netherlands), Digital Marketing Australia, The Copywriting Club IRL (New York), Click Engage Convert, The Copywriting Conference, and countless WordCamp events, virtual conferences and meetups.

Awards and Recognition

Awards November 2022
Six Figures in School Hours Podcast

6 Figures in School Hours Podcast

6-Figures in School Hours is a smart, honest business self-help podcast and book that combines just the right amount of ‘I’ve been there’ comfort and ‘don’t go there’ advice. It gives parents the skills, the tools and the confidence to create a flourishing business, be present, and never feel like the worst parent in the world ever again.

In my role as a business mentor and digital marketing coach, I’ve helped more than 20,000 businesses master digital marketing through my range of courses, memberships, templates and events. My honesty and authenticity shine through all my marketing. And this has helped me build trust with my business-owning parent audience who look to me for guidance and answers as someone who’s been there and done that.

In 6-Figures in School Hours, I’ll explain how to relieve the stress of juggling family and business and remove the nagging feeling you’re doing a terrible job of both.

Clever Copy Chats Podcast

A podcast that gets back to the sticky, awkward, gloriousness of being a day to day copywriter.
The Clever Copy Chats Podcast shares the woes, the ups, the bitty fist annoyance of a client that won’t use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day.

So come with me on a journey through colons and interrobangs.
Through client Zooms and last-minute amends, we’ll have some laughs and learn a thing or two along the way.

Clever Copy Chats Podcast

Recipe for SEO Success Podcast

Tune in and expand your understanding of all things Search Engine Optimisation in a fun,
entertaining way, with advice from experts you can trust.

● On the Recipe for SEO podcast, I chat with guests in the know about all things SEO.

From link building and local search, to ecommerce and engagement, nothing is off limits
when it comes to grappling the Google beast.

Feel the love

Kate is a rock-star. She’s so funny and enthusiastic, your audience will be entertained for sure. But more importantly, Kate knows her stuff.


Marieke Van De Rakt

CEO, Yoast.com

IIt’s not every day that you hear the words “Piglet Jumper” and SEO in the same sentence, but this is exactly why Kate Toon is the SEO Guru that she is. Kate makes the scary, techy topic of SEO much less scary with humorous examples that help people understand what SEO is.


Julie Warner

President, Independent Business Network Inc.

Kate recently spoke to my mastermind members and she was voted the favourite speaker of the weekend. I chose Kate because she’s knowledgable, funny and delivers content in a way that makes sense for her audience.

Clint Salter

Founder, Studio Success Formula

From the blog

Setting up strong financial foundations with Justine McLean (Chat)

“What does success look like for you? Understand how many hours a week you want to work but also what holidays you want per year, how much time you need to build sick leave, that sort of thing. When you do that, you can come up with an hourly rate.” Justine McLean Buy...

Building a legacy for your family with Mim Jenkinson (Chat)

"Legacy to me isn't, ‘I want the world to remember who I am,’ it's literally leaving the things that I want to leave to the people who matter. And whether they forget me or not, I just want to be able to create safety, security, opportunities, if I can, especially for...

Travelling and business: How to make it work with Emma Lovell (Chat)

"I ran my business always in the green, which is wise to a degree, but I also wasn't investing in myself or backing myself. And that changed at my 10-year mark. That's a little bit daunting at times, but we do have backing behind us that I can take a little bit more...

Personal Branding Workbook

Learn how to build and grow your personal brand without spending a cent. Establish your brand values, outline your brand personality, find your quirk and get confident about sharing your voice online.

Productivity Cheat Sheet

Productivity Cheat Sheet

Download my Productivity Cheat Sheet to help you remember some of the tips I’ve shared in the Digital Marketing Collective group along the way. It’s not an exhaustive list, but it will get you started.

Want to chat?