When building a website it’s easy to focus on the ‘what’ and take a tactical approach of outlining site content, mapping out the user experience, planning databases, drawing up wireframes and actually building the site.
A well-planned digital strategy focuses on the ‘why’ and the ‘how’ asking all the tricky questions like:
- Why do you want a website?
- Do you actually need a website at all? (Perhaps a Blog or, God forbid, a Direct Mail piece might serve your purposes better.)
- How will you drive users to the site?
- What do you need them to do when they get there?
- How can you encourage repeat engagement?
- How can you grow your database?
In building a strong online strategy, it’s essential to understand your customer; to listen to their wants and desires and to respond with timely, targeted and relevant content and communications.
Digital strategies that work
I can help plan your campaign from the first online advertisement, through to social media hook-ups, eDM newletters, mobile messaging, Search Engine Marketing and Search Engine Optimisation. A successful website is only a good as the strategy which sits behind it.
SEO Strategies
If you’re struggling to make sense of SEO and how it impacts your site I can help. I’ll develop a simple SEO strategy that cuts through all the jargon and enables you to have a clear vision of how to approach all aspects of SEO including Linkbaiting, PR, Community, Social Media, Brand reputation and more.
Contact me
Whether you’re after an SEO copywriter, SEO Consultant, Information Architect, Strategist, Trainer or want a brand new website, call Kate in Sydney Australia on +612 (0)418 166 458 or email me.
