Information architecture (often abbreviated to I.A.) is the practice of structuring information for a specific purpose. For most people that means getting someone to do a quick sitemap and hoping for the best.
But information architecture is more that just a sitemap and a couple of wireframes, I can offer years of online experience, having built over 200 websites and created countless emails, online advertising, mobile campaigns and more.
Information architecture requires that you have to put a little thought into the structure, design, copy, user paths of your site before you just go ahead and whack something together.
I can help you work through the key aspects of IA, which will involve:
- Identifying audience
- Understanding audiences needs and wants
- Planning content
- Outlining customer journeys
- Applying best practice in design, copy, SEO and more
- Ensuring usability
- Ensuring feasibility
The benefits of employing an experienced IA are huge. It’s worth investing in the IA stage as a properly planned and structure site will save you time and money later down the track. I can help you:
- Identify gaps in your brief
- Create a clear document /plan for your project
- Improve team understanding (designs, copywriters, codes, end users)
- Identify responsibilities (who is doing what?)
- Improve the accuracy of your estimate, timeline and resource planning
- Help set internal expectations
- Improve management of change requests
Contact me
Whether you’re after an SEO copywriter, SEO Consultant, Information Architect, Strategist, Trainer or want a brand new website, call Kate in Sydney Australia on +612 (0)418 166 458 or email me.
