Training

I offer several training courses, which can help you become web gurus in your own right.

The anatomy of the web

Most of us use the web every day to communicate, learn, share and more, but do you really understand how it works? This presentation will answer all the web basics questions that you never dared to ask.

Presentation includes:

• The background of the web
• What is a browser? A server? A domain name?
• How do websites work?
• How to plan a website
• Copy, design and coding guidelines
• Testing and more

Time:         One-hour session
Format:     Group or one-on-one

Email best practice:

How to avoid the pitfalls of email regulations and get that email into your customers’ inboxes. Create well-designed, well-written, well-coded emails that really deliver.

Workshop includes:

• Presentation explaining the do’s and don’ts of email marketing
• Guidance for copy, design and code
• Review of your email with top-level recommendations for improvement

Time:         Two-hour session
Format:     Group or one-on-one

SEO

This workshop will demystify the complexities of SEO and help you develop your own SEO strategy

Presentation includes:

• Explanation of SEO and how it works
• Do’s and don’ts of SEO fixes
• Key SEO metrics and how to find them out
• Review of your site with top-level recommendations for improvement

Time:         Two-hour session
Format:     Group or one-on-one

Information architecture

This workshop covers the basics of website information architecture ( and can also be applied to emails and blogs).

Workshop includes:

• Presentation explaining the do’s and don’ts of information architecture
• Guidance on how to build user journeys, sitemaps and wireframes
• Review of your current site structure with recommendations

Time:         Two-hour session
Format:     Group or one-on-one

Web 2.0 and beyond

Okay – you’ve built your website, sent a few emails, set yourself up with SEO and SEM advertising, even built a banner or two so what next? There are so many buzzwords out there it’s impossible to keep up (unless you’re Gen Y). This session will explain all those terms you read about in the digital press.

Presentation includes:

• What is viral marketing?
• Which social media site should you care about?
• Behavioral and relationship marketing explained
• Widgets, gadgets and RSS
• Video on the internet

Time:         Two-hour session
Format:     Group or one-on-one

Writing for the web

This one-on-one session can be used to work through your existing copy, providing guidelines and templates for future use.

Workshop includes:

• Review of existing copy pieces (up to three)
• How to write meta tags
• Keyword generation and saturation
• Use of bold, bullets and more
• Email, web and blog writing

Time:         Two-hour session
Format:     One-on-one

Contact me to learn more about these training courses.