Information architecture

Information architecture (often abbreviated to I.A.) is the practice of structuring information for a specific purpose. For most people that means getting someone to do a quick sitemap and hoping for the best.

But information architecture is more that just a sitemap and a couple of wireframes, I can offer years of online experience, having built over 200 websites and created countless emails, online advertising, mobile campaigns and more.

Information architecture requires that you have to put a little thought into the structure, design, copy, user paths of your site before you just go ahead and whack something together.

I can help you work through the key aspects of IA, which will involve:

• Identifying audience
• Understanding audiences needs and wants
• Planning content
• Outlining customer journeys
• Applying best practice in design, copy, SEO and more
• Ensuring usability
• Ensuring feasibility

The benefits of employing an experienced IA are huge. It’s worth investing in the IA stage as a properly planned and structure site will save you time and money later down the track. I can help you:

• Identify gaps in your brief
• Create a clear document /plan for your project
• Improve team understanding  (designs, copywriters, codes, end users)
• Identify responsibilities (who is doing what?)
• Improve the accuracy of your estimate, timeline and resource planning
• Help set internal expectations
• Improve management of change requests

Contact me today if you’d like to learn more about information architecture and how it can help you build a better site.