Copywriting

Everyone thinks they can write good copy. After all, we can all speak English and our spelling isn’t that bad so, yeah, writing copy should be a doddle. Right?

Well, sadly, no. There’s a huge difference between being able to put one word in front of another and being able to write compelling, engaging, interesting copy that really sells a product.

I have over 14 years of experience writing copy for companies large and small, whether that be for:

• Overall branding documents and tone style guides.
• Websites.
• Online advertising campaigns.
• Emails and newsletters.
• Mobile advertising campaigns.
• Press releases.
• DM pieces.
• Brochures and sales documentation.
• Event pieces.

I specialise in two core areas:

• SEO copy – copy that has been especially written to appeal to Search Engine Spiders and push your site to the top of the natural listings.
• Email best practice copy – copy that adheres to all the rules and regulations of email distribution as well as applying best practice thinking to get the click-though rates you need.

Contact me if you’d like to learn more about my copywriting services and how they can improve your marketing mix.