Tag Archives : Wireframes

It was during a five-hour sojourn at IKEA in Homebush Bay in Sydney that it struck me. A trip to this infamous Swedish emporium has much to teach us about website development. Here are a few analogous thoughts I had about design, information architecture and usability and how they relate (loosely) to...

Having been a web copywriter for many years now, I have to face the sad fact that people don’t read my copy. Yes, even though you think you’re reading this article now, you may in fact simply be scan reading it, whizzing across the page as fast as you can, zipping through my hard-crafted copy at...

The Cussson brand recently launched their new  Imperial Leather Australian website to coincide with their sponsorship of the Australian Masters Golf Tournament. Working with Sydney agency Triad I assisted with: Information architecture – Sitemap, wireframes. Copywriting – with special...

I’m pleased to announce the relaunch of the new look VoulezVouloz website. The site has been given a fresh, new design and is now maintainable via a CMS allowing much more flexibility. It also includes RSS feeds, Video, a blog function and more. Before After

Excited to be starting work with a new cilent today, Triad Communications. I’ll be developing wireframes, sitemap and scope of works as well as writing SEO copy for a 20+ brand and promotions site.

Firstly, let’s understand something: An email is not a piece of direct mail. Recently while working for a major ad agency in Sydney I was horrified to discover that they were literally taking snap snots of direct mail pieces and sending out these single jpeg images as emails.  This was for a major...

Working on a social media project for a new client today. He’s a very nice chap with a small, small budget so want to give him the best I can. My intention is to: Set up WordPress blog with: RSS feed, feedback form, couple of static pages, XML site map. Set him up with Twitter, Linked in and You...