Tag Archives : Websites

Or how to get your customer from A to Buy! I’ve helped many clients decide the content structure for their website. At first it can seem very complicated, especially if you’re working from an old site that has evolved in quite a haphazard way over the years. My aim is always to go back to basics...

Connecting Cardmembers with great offers Sydney agency, Global Red, contacted me at the end of last year to help with copywriting for an American Express Australia website. The new site, AmexConnect, offers credit Cardmembers (from ANZ Commonwealth Bank, NAB or Westpac) a range of deals and weekly offers...

Transforming a business not just a website Back at the start of March 2011, I received an email from Peter at Liberty Financial. “We’re about to completely overhaul our web sites and need help with design and SEO-optimised copy” he said. “Can we discuss to see if you can help us in any way?”...

Australia’s number-one pin up photography studio launches new website I’m delighted to see the fabulous new Sherbet Birdie website go live as it’s a project I’m particularly proud of. Check it out on the link below. Visit the Sherbet Birdie website What is Sherbet Birdie? Have you always dreamed...

In this article I’ll be focusing on Google Places but the advice given here can help with negative feedback on all types of social and digital media – basically, anywhere where customers can review your products and services. If you put it out there… As companies move into the online space they...

Ommmm I’m a digital junkie. A serious addict. If I’m not ‘facebooking*’, I’m ‘tweeting*’. I Google myself almost daily. I join at least three new social network or directories a week. You know all those links that people post? I read them. All of them. And then I comment. And then I comment...

Do Directories have any SEO value? Well there are arguments on both sides of the fence .  I reckon that before you submit to a directory you should think about the following: Trust factors Check the site has a strong result for domain age (that is, it wasn’t created five minutes ago), domain authority,...