Tag Archives : Websites

RTA Live Traffic NSW site goes live Last year I spent several months as Digital Advisor to the RTA working on a new website RTA Live Traffic, which launched yesterday. The enhanced Live traffic NSW website provides real-time traffic updates to help you find out what’s happening on the roads...

It’s ridiculous that you only start thinking about security once yours has been compromised. It’s like locking the barn door after the horse has bolted (or something). Yesterday my website was hacked. I noticed this when my domain rank suddenly dropped from a healthy 52 to a rather depressing 34....

I love a good analogy, especially when it comes to Search Engine Optimisation (SEO). When you start talking SEO, people’s faces screw up into little balls of consternation. “It’s all too hard, I don’t understand,” they complain, and I sympathise. SEO can be confusing when you’re starting...

In my humble opinion the three most important factors in SEO are: 1) Fixing technical issues 2) Writing great SEO copy 3) Increasing the number of links to your site This article focuses on the last of those three factors, outlining a number of ways you can generate links to your pages or ‘link...

I get a lot of emails. I’m not showing off; these days it’s not a sign that I’m in demand but rather that my email address has been found by some spam-producing git. So this morning when I looked through my junk mail I wondered, “Which of these emails is legitimate and which is just crap?”...

I’ve just launched a new website www.bespokemagic.com.au for Sydney’s coolest magician Bruce Glen. Bespoke Magic offers an entertainment experience not to be forgotten: a unique, tailor-made magical performance – written and performed – just for you. As well as designing and...

Over the last few months I’ve had several enquiries about how to become a digital copywriter, mainly from DM copywriters looking to ‘break in’ to the wonderful world of web writing. First up: I didn’t train to be a digital copywriter. I did English literature, History and Philosophy for my degree...

For the last few months I’ve been building various small business sites using WordPress. These sites are quick to set up, easy for the client to update themselves and very cost effective. Here are three recently launched sites: http://www.mobitan.com.au http://www.stonecash.com http://www.donatellaparise.com If...

The Cussson brand recently launched their new  Imperial Leather Australian website to coincide with their sponsorship of the Australian Masters Golf Tournament. Working with Sydney agency Triad I assisted with: Information architecture – Sitemap, wireframes. Copywriting – with special...

I am now only a few weeks away from squeezing a new mini-Toon into the world and people are telling me to waddle away from the laptop and start relaxing. So this will be the last of my ‘How to’ blogs for sometime, and what subject matter is more fitting than delivery? The comparisons between the...