Tag Archives : SEO

Connecting Cardmembers with great offers Sydney agency, Global Red, contacted me at the end of last year to help with copywriting for an American Express Australia website. The new site, AmexConnect, offers credit Cardmembers (from ANZ Commonwealth Bank, NAB or Westpac) a range of deals and weekly offers...

Australia’s number-one pin up photography studio launches new website I’m delighted to see the fabulous new Sherbet Birdie website go live as it’s a project I’m particularly proud of. Check it out on the link below. Visit the Sherbet Birdie website What is Sherbet Birdie? Have you always dreamed...

SEO (Search Engine Optimisation) still has the power to bamboozle most people and sadly there are a lot of consultants and companies in Sydney just champing at the bit to encourage that bamboozlement. It’s incredibly hard to tell if your SEO consultant is legit and whether their services represent...

Do Directories have any SEO value? Well there are arguments on both sides of the fence .  I reckon that before you submit to a directory you should think about the following: Trust factors Check the site has a strong result for domain age (that is, it wasn’t created five minutes ago), domain authority,...

A client asked me yesterday how often they should be updating their blog, so I thought I’d share my thoughts. Having a blog can be a big responsibility. Once you get any kind of following your readers will expect you to update your blog frequently with interesting content. However, some days, frankly,...

The Primate Perspective - Before I’ve just finished another SEO-friendly website for guys at The Primate Perspective. The Primate Perspective is an entertainment review website that features reviews and interviews on film, TV, theatre, music from around the world. This Search Engine Optimised...

In my experience, choosing the right SEO keywords is all about not being too greedy. Many small business owners I’ve worked with want their site to rank for millions of keywords and keyword phrases. Because of this, the site content becomes a bit unfocused and the SEO results are disappointing. With...