Tag Archives : Proofing

There are literally thousands of so-called web or SEO copywriters in Australia. Just try Googling ‘SEO copywriter Sydney’ and you’ll get over 24,000 websites returned. With all this choice it’s often really difficult to decide who to work with, understand why quotes from different writers vary...

The post below is from my friend and colleague Trish Arnott – a fabulous proofreader! A good proofreader not only will pick up any typos and inconsistencies, but also, will be able to help you to avoid common word-choice errors. Some words are pitfalls and you should avoid using them unless you...

Over the last few months I’ve had several enquiries about how to become a digital copywriter, mainly from DM copywriters looking to ‘break in’ to the wonderful world of web writing. First up: I didn’t train to be a digital copywriter. I did English literature, History and Philosophy for my degree...

It isn’t always this easy to put together a copy deck so I thought it might be nice and loving of me to let you all know how I approach the writing of a web copy deck, in five easy steps. Of course all good web copywriters will have their own process, but this post is more for those unfortunate account...

Few companies understand the value of a good copywriter and even fewer the value of a good proofreader Today as I work through some client written copy for an SEO revamp I am faced with the usual cluster of misplaced semicolons, instances of ‘which’ when ‘that’ would be much more...