Tag Archives : Information architecture

Or how to get your customer from A to Buy! I’ve helped many clients decide the content structure for their website. At first it can seem very complicated, especially if you’re working from an old site that has evolved in quite a haphazard way over the years. My aim is always to go back to basics...

It was during a five-hour sojourn at IKEA in Homebush Bay in Sydney that it struck me. A trip to this infamous Swedish emporium has much to teach us about website development. Here are a few analogous thoughts I had about design, information architecture and usability and how they relate (loosely) to...

RTA Live Traffic NSW site goes live Last year I spent several months as Digital Advisor to the RTA working on a new website RTA Live Traffic, which launched yesterday. The enhanced Live traffic NSW website provides real-time traffic updates to help you find out what’s happening on the roads right...

I love a good analogy, especially when it comes to Search Engine Optimisation (SEO). When you start talking SEO, people’s faces screw up into little balls of consternation. “It’s all too hard, I don’t understand,” they complain, and I sympathise. SEO can be confusing when you’re starting...

Having been a web copywriter for many years now, I have to face the sad fact that people don’t read my copy. Yes, even though you think you’re reading this article now, you may in fact simply be scan reading it, whizzing across the page as fast as you can, zipping through my hard-crafted copy at...

For the last few months I’ve been building various small business sites using WordPress. These sites are quick to set up, easy for the client to update themselves and very cost effective. Here are three recently launched sites: http://www.mobitan.com.au http://www.stonecash.com http://www.donatellaparise.com If...

The Cussson brand recently launched their new  Imperial Leather Australian website to coincide with their sponsorship of the Australian Masters Golf Tournament. Working with Sydney agency Triad I assisted with: Information architecture – Sitemap, wireframes. Copywriting – with special...