Tag Archives : Information architecture

I love a good analogy, especially when it comes to Search Engine Optimisation (SEO). When you start talking SEO, people’s faces screw up into little balls of consternation. “It’s all too hard, I don’t understand,” they complain, and I sympathise. SEO can be confusing when you’re starting...

Having been a web copywriter for many years now, I have to face the sad fact that people don’t read my copy. Yes, even though you think you’re reading this article now, you may in fact simply be scan reading it, whizzing across the page as fast as you can, zipping through my hard-crafted copy at...

For the last few months I’ve been building various small business sites using WordPress. These sites are quick to set up, easy for the client to update themselves and very cost effective. Here are three recently launched sites: http://www.mobitan.com.au http://www.stonecash.com http://www.donatellaparise.com If...

The Cussson brand recently launched their new  Imperial Leather Australian website to coincide with their sponsorship of the Australian Masters Golf Tournament. Working with Sydney agency Triad I assisted with: Information architecture – Sitemap, wireframes. Copywriting – with special...

Today see’s the launch of a new website for UK artiist Tooka Piranesi . This customised theme is perfect for artists as it allows each post to be shown as an image in the home page gallery.

I’m pleased to announce the relaunch of the new look VoulezVouloz website. The site has been given a fresh, new design and is now maintainable via a CMS allowing much more flexibility. It also includes RSS feeds, Video, a blog function and more. Before After

Excited to be starting work with a new cilent today, Triad Communications. I’ll be developing wireframes, sitemap and scope of works as well as writing SEO copy for a 20+ brand and promotions site.

Although I only started blogging recently I’ve been amazed at the amount of traffic and interest it’s generated for me and my business.   I’ve quickly realised that Blogs are a great alternative to a standard website, allowing you the flexibility to update frequently at little or...

Here are my other core email copy guidelines for ensuring your email really hits the spot. 5)    HTML header By this I’m referring to the piece of copy that appears before the email proper begins. Most silly people write some nonsense such as: “If you are having trouble viewing this email communication,...

Most email copy is dreadful and consists of overlong, chunky paragraphs of guff that no one ever reads. Writing copy for emails is a different skill again from writing for the web and an art in itself. Here are a few useful tips to guide you: 1)    Consider who your email is from Decide whether your...

I’m sure that barely a day goes by when you don’t check your email. Electronic Direct Mail (eDM), as some old-school folk describe it, has become an integral part of how we conduct business, socialise with friends, shop, bank and interact with the world. It’s crucial to get it right. Over the...

Working on a social media project for a new client today. He’s a very nice chap with a small, small budget so want to give him the best I can. My intention is to: Set up WordPress blog with: RSS feed, feedback form, couple of static pages, XML site map. Set him up with Twitter, Linked in and...

It isn’t always this easy to put together a copy deck so I thought it might be nice and loving of me to let you all know how I approach the writing of a web copy deck, in five easy steps. Of course all good web copywriters will have their own process, but this post is more for those unfortunate account...

Navigation by the dictionary definition is, “the process or activity of accurately ascertaining one’s position and following a route”.  In webby terms it means exactly the same thing; helping users finds content they want quickly and easily. Yet I still see websites that don’t have a clue...

While working at MassMedia Studios I had the pleasure of working with the team to produce the new Traction website. The site promotes the Traction platform, which is an all-in-one marketing tool that helps you build better customer relationships. My role involved copywriting for the site, some information...