Tag Archives : Grammar

How to write great digital copy

How to write great digital copy

Posted by katetoon on December 3, 2009
Over the last few months I’ve had several enquiries about how to become a digital copywriter, mainly from DM copywriters looking to ‘break in’ to the wonderful world of web writing. First up: I didn’t train to be a digital copywriter. I did English literature, History and Philosophy for my degree...
Filed in: Advice, Copywriting, SEO
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How to build the perfect email. Part 2 Copy

How to build the perfect email. Part 2 Copy

Posted by katetoon on May 27, 2009
Most email copy is dreadful and consists of overlong, chunky paragraphs of guff that no one ever reads. Writing copy for emails is a different skill again from writing for the web and an art in itself. Here are a few useful tips to guide you: 1)    Consider who your email is from Decide whether your...
Filed in: Copywriting, Information architecture, SEO, Usability
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Cut back your copy

Cut back your copy

Posted by katetoon on May 13, 2009
Some words add nothing but length to your copy. Here are some examples. Adjectives Use adjectives to make your meaning more precise and be cautious of those you find yourself using to make it more emphatic. The word very is a case in point. If it occurs in a sentence you have written, try leaving...
Filed in: Advice, Copywriting, SEO
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Getting to know your colon

Getting to know your colon

Posted by katetoon on May 3, 2009
Shove a few colons in your copy and it really looks like you know what you’re doing; use them incorrectly and you can look like a right flump. Semi-colons (;) Semi-colons should be used to mark a pause longer than a comma and shorter than a full stop. Don’t overdo them. Use them to distinguish phrases...
Filed in: Advice, Copywriting
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To proof or not to proof

To proof or not to proof

Posted by katetoon on April 28, 2009
Few companies understand the value of a good copywriter and even fewer the value of a good proofreader Today as I work through some client written copy for an SEO revamp I am faced with the usual cluster of misplaced semicolons, instances of ‘which’ when ‘that’ would be much...
Filed in: Advice, Copywriting
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