Tag Archives : Email

Or how to say no nicely Recently, I’ve had several monster SEO copywriting bookings that have kept me very busy. This has meant I’ve had to write a lot of emails to potential clients turning down work, and I wanted to share my tips on how to handle rejection. Forgive me if I am stating the bleeding...

The new Samboy Chips (that’s crisps to us English folk) ‘WIN THE UTE & THE LOOT’ competition is now live. Working with Sydney digital agency, Pusher, I wrote the copy for the website and emails, as well as a fun script for the RACE-A-MATE challenge. The script was written from...

I get a lot of emails. I’m not showing off; these days it’s not a sign that I’m in demand but rather that my email address has been found by some spam-producing git. So this morning when I looked through my junk mail I wondered, “Which of these emails is legitimate and which is just crap?”...

Over the last few months I’ve had several enquiries about how to become a digital copywriter, mainly from DM copywriters looking to ‘break in’ to the wonderful world of web writing. First up: I didn’t train to be a digital copywriter. I did English literature, History and Philosophy for my degree...

You’re nearly there. You strategy is spot on, you’ve ticked off all the various copy points, your design is award winning and your code faultless. Now – how about we get this bleeding email sent? Here is a nice pre-send checklist for you: 1)    Create an online version Make sure you have an...

Coding for email is still way behind the code required for a web browser. Email readers are pretty basic when it comes to HTML so that requires coders to dust off their historic coding practices and go old school. Here are some hints to polish up your eDM code. 1) Back to basics Ah! Remember the old...

Firstly, let’s understand something: An email is not a piece of direct mail. Recently while working for a major ad agency in Sydney I was horrified to discover that they were literally taking snap snots of direct mail pieces and sending out these single jpeg images as emails.  This was for a major...