Having been a web copywriter for many years now, I have to face the sad fact that people don’t read my copy. Yes, even though you think you’re reading this article now, you may in fact simply be scan reading it, whizzing across the page as fast as you can, zipping through my hard-crafted copy [...]

For the last few months I’ve been building various small business sites using WordPress. These sites are quick to set up, easy for the client to update themselves and very cost effective.
Here are three recently launched sites:
http://www.mobitan.com.au
http://www.stonecash.com
http://www.donatellaparise.com
If you’re interested in creating your own site, please contact me.

The Cussson brand recently launched their new  Imperial Leather Australian website to coincide with their sponsorship of the Australian Masters Golf Tournament.
Working with Sydney agency Triad I assisted with:

Information architecture – Sitemap, wireframes.
Copywriting – with special focus on keyword saturation.
Technical and design advice – drafting scope of works, reviewing designs and code.

Although, sadly, several of [...]

I am now only a few weeks away from squeezing a new mini-Toon into the world and people are telling me to waddle away from the laptop and start relaxing.
So this will be the last of my ‘How to’ blogs for sometime, and what subject matter is more fitting than delivery?
The comparisons between the birth [...]

Today see’s the launch of a new website for UK artiist Tooka Piranesi .
This customised theme is perfect for artists as it allows each post to be shown as an image in the home page gallery.

I’m pleased to announce the relaunch of the new look VoulezVouloz website. The site has been given a fresh, new design and is now maintainable via a CMS allowing much more flexibility.
It also includes RSS feeds, Video, a blog function and more.

A collection of things I’ve found interesting in the last few days of being a web beast.
1)    Photoshop Tutorials
I’ve been meaning to do some proper Photoshop tutorials for a long time and these ones look pretty good:http://dzineblog.com/article/tutorials
2)    Top five tips for writing well
A well-written article which uses Ernest Hemingway’s advice to guide you in copywriting [...]

I’ve just created a new website for Deborah Bradshaw, a Sydney-based actor, singer and dancer.
This simple, hosted WordPress Blog was created quickly for minimal cost and, after some basic training, will allow Deb  to update the site herself with all her latest performance news (rather than having to rely on someone else to make changes [...]

Coding for email is still way behind the code required for a web browser. Email readers are pretty basic when it comes to HTML so that requires coders to dust off their historic coding practices and go old school. Here are some hints to polish up your eDM code.
1) Back to basics
Ah! Remember the old [...]

Firstly, let’s understand something: An email is not a piece of direct mail. Recently while working for a major ad agency in Sydney I was horrified to discover that they were literally taking snap snots of direct mail pieces and sending out these single jpeg images as emails.  This was for a major financial brand. [...]

In my humble opinion, after a decent sitemap, the most important document when building a website is a wireframe (even more important I’d argue than the budget or the time line).
Why build wireframes?
Wireframes help you work out all those niggly bits that you’re just not sure about. They help you decide just how much content [...]