Copywriting | Kate Toon

Getting to know your colon

Posted by katetoon on May 3, 2009

Shove a few colons in your copy and it really looks like you know what you’re doing; use them incorrectly and you can look like a right flump. Semi-colons (;) Semi-colons should be used to mark a pause longer than a comma and shorter than a full stop. Don’t overdo them. Use them to distinguish phrases...

Filed in: Advice, Copywriting

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How to develop the perfect wireframe

Posted by katetoon on April 29, 2009

In my humble opinion, after a decent sitemap, the most important document when building a website is a wireframe (even more important I’d argue than the budget or the time line). Why build wireframes? Wireframes help you work out all those niggly bits that you’re just not sure about. They help you...

Filed in: Copywriting, Information architecture

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What is your QDOS?

Posted by katetoon on April 28, 2009

QDOS measures your internet status and helps you manage your online profile. To calculate your internet status, QDOS measures your digital footprint – how active, popular and impactful you are online. I worked with QDOS on Copy and SEO back in 2008.

Filed in: Cool stuff, Random

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Traction site goes live

Posted by katetoon on April 28, 2009

While working at MassMedia Studios I had the pleasure of working with the team to produce the new Traction website. The site promotes the Traction platform, which is an all-in-one marketing tool that helps you build better customer relationships. My role involved copywriting for the site, some information...

Filed in: Clients, News

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To proof or not to proof

Posted by katetoon on April 28, 2009

Few companies understand the value of a good copywriter and even fewer the value of a good proofreader Today as I work through some client written copy for an SEO revamp I am faced with the usual cluster of misplaced semicolons, instances of ‘which’ when ‘that’ would be much...

Filed in: Advice, Copywriting

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