Tag Archives : Copywriting

AWTS Homepage - After There’s nothing I like more than a good make-over. So I was chuffed to transform the Australian Wide Tax Solutions website from a slightly tired, hotchy potchy look and feel, into a sexy, WordPress, SEO-friendly website with lots of nice bells and whistles. The site is already...

There are literally thousands of so-called web or SEO copywriters in Australia. Just try Googling ‘SEO copywriter Sydney’ and you’ll get over 24,000 websites returned. With all this choice it’s often really difficult to decide who to work with, understand why quotes from different writers vary...

It was during a five-hour sojourn at IKEA in Homebush Bay in Sydney that it struck me. A trip to this infamous Swedish emporium has much to teach us about website development. Here are a few analogous thoughts I had about design, information architecture and usability and how they relate (loosely) to...

The Primate Perspective - Before I’ve just finished another SEO-friendly website for guys at The Primate Perspective. The Primate Perspective is an entertainment review website that features reviews and interviews on film, TV, theatre, music from around the world. This Search Engine Optimised...

In my experience, choosing the right SEO keywords is all about not being too greedy. Many small business owners I’ve worked with want their site to rank for millions of keywords and keyword phrases. Because of this, the site content becomes a bit unfocused and the SEO results are disappointing. With...

How you write your web copy is often forgotten in the flurry of discussion about architecture, design, functionality and SEO. So it’s important to stop and think about your copy’s ‘tone of voice’. The tone of your copy will give your website personality. It provides your site with a distinct...

SEO-friendly website for Jennifer Hamilton Another SEO-friendly website rolls out from the Toon production line, this time for Jennifer Hamilton. Jen offers practical advice and support for parents of babies aged 0-12 months. She wanted a site that is user-friendly, e-commerce enabled, easy to update...