Tag Archives : Copywriting

Or how to get your customer from A to Buy! I’ve helped many clients decide the content structure for their website. At first it can seem very complicated, especially if you’re working from an old site that has evolved in quite a haphazard way over the years. My aim is always to go back to basics...

Or how to say no nicely Recently, I’ve had several monster SEO copywriting bookings that have kept me very busy. This has meant I’ve had to write a lot of emails to potential clients turning down work, and I wanted to share my tips on how to handle rejection. Forgive me if I am stating the bleeding...

Helping a small charity raise awareness I recently took some time away from work to have a little break and, in that time, discovered Smart Pups. Just as Seeing Eye Dogs make the world more navigable for the blind, specially trained Smart Pups help children with special needs gain independence and confidence. Visit...

So you want to be a copywriter? But you aren’t quite sure how to get started? Here are a few quick tips from Kate Toon, an award-winning, Sydney-based copywriter. Everything budding copywriters need to know! 1) Don’t worry about the competition There are heaps of copywriters in Sydney, each offering...

With so many copywriters in Sydney how do you choose the one that’s right for you? I’m an experienced, award-winning copywriter with over 16 years experience developing digital marketing campaigns for top brands, small businesses and leading advertising agencies. I specialise in writing SEO...

My son, aged 20 months, is now talking. It’s a fascinating process watching him suck in new words, digest them, and spit them out in his own ridiculously cute style. So far he’s mastered about 100 words, and with these he’s able to make himself understood. What’s more, I find myself talking...

At the 2011 AIMIA awards, a campaign I worked on picked up a “Highly Commended’ in the category of ‘Best use of Social Media, Word-of-Mouth or Viral’. Of course, people say that awards don’t matter, that ‘it’s the taking part that counts’. But let’s be honest; winning something shiny...